Dec 15, 2000

CReATION: DoubleClick signs on 20 China sites

Internet advertising network and online advertising solutions

specialist DoubleClick Media has signed on 20 leading Chinese websites

to its network of over 300 websites in Asia, since coming into the

mainland Internet market in August this year.



DoubleClick Media, which has opened offices in Beijing, Shanghai and

will be opening an office in Guangzhou shortly, has over the past three

months signed on mainland websites, including alibaba.com, ladynow.com,

MTV-Asia.com and 21cn.com. Advertisers on the network include Dell,

Cisco and DeBeers.



"China has a vibrant and rapidly developing Internet community and we

see great opportunities for DoubleClick Media to grow with this market,"

said Mr Kelvin Cheng, country manager of DoubleClick Media in China.



Mr Cheng said that traditional advertisers were becoming increasingly

interested in online advertising campaigns and believed that the online

advertising market would grow to USdollars 40 million by 2001.



Source: CMM Intelligence.



Internet advertising network and online advertising solutions

specialist DoubleClick Media has signed on 20 leading Chinese websites

to its network of over 300 websites in Asia, since coming into the

mainland Internet market in August this year.



DoubleClick Media, which has opened offices in Beijing, Shanghai and

will be opening an office in Guangzhou shortly, has over the past three

months signed on mainland websites, including alibaba.com, ladynow.com,

MTV-Asia.com...



To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Public squabble erupts between Yili and Mengniu over Olympic sponsorships
Premium
24 minutes ago

Public squabble erupts between Yili and Mengniu ...

Yili said it may have to withdraw as the 2022 Beijing Winter Olympics official dairy partner, calling dealings between rival Mengniu Dairy, Coca-Cola and Olympic organisers a "scandal".

Premium
New DAZN CMO aims to reach beyond your typical sports fan
Premium
6 hours ago

New DAZN CMO aims to reach beyond your typical ...

Yoichiro Basso wants to use the energy of upcoming sporting events to draw in a broader audience, even in the absence of screening rights.

Premium
‘Headless’ content the key to personalisation
Premium
6 hours ago

‘Headless’ content the key to personalisation

Having a single content source feeding different channels is the best way to achieve consistency in digital marketing, according to Four Seasons Hotels' marketing VP.

Premium
Independent agency network Local Planet opens in APAC
Premium
6 hours ago

Independent agency network Local Planet opens in APAC

Network ties up with nine independent agencies across Asia-Pacific to help clients expand across the region