CReATION: CNN Interactive forms partnership to provide Korean-language content

CNN is to expand its regional online business following a

partnership between CNN Interactive and Korea's major newspaper JoongAng

Ilbo to produce a Korean-language headline news service for CNN.com

early next year.

The service will be the first content in Korean to be offered by CNN and

is to be available on a co-branded page. Users are to have immediate

access through www.CNN.com and www.joins.com to Korean-language

headlines and summaries of CNN's top news stories, covering the latest

global news.

According to Scot Woelfel, president and editor-in-chief of CNN

interactive, the new service is part of CNN's initiative to localise

content for the Asian market.

JoongAng Ilbo media network is the largest and most influential media

network comprising newspaper, magazines and books, Internet and cable TV

in Korea.

The CNN websites include eight non-English language sites that served

600 million page impressions per month this year.