Coupons and cash: Mobile-payments services go all out to get HK users

Alibaba-owned Alipay has topped 1 million users in Hong Kong, but the perk-rich competition to gain loyal users is far from over.

(from left) Eric Jing, CEO, Ant Financial; Canning Fok, group co-managing director, CK Hutchinson and Jennifer Tan, CEO, APSHK Joint Venture.

An event yesterday touting a milestone of 1 million Alipay users in Hong Kong highlights an ongoing, all-out mobile-payments marketing scramble taking place.

During the Chinese New Year festivals last month, for example, WeChatPay and Alipay spared no effort to raise their profiles by rewarding their users. A WeChat user who spent HK$25 US$3.19 or above at McDonald’s would receive a HK$10 US$1.28 rebate. Each user was...

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