Lindsay Stein
Jul 12, 2018

Could Sorrell's next move be in Asia-Pacific?

Industry insiders weigh in on which shops may be on the former WPP CEO's radar.

The ad industry is buzzing about Martin Sorrell’s next acquisition target after the former WPP chief executive announced that his new company, S4 Capital, has agreed to buy Dutch content business MediaMonks.

In an interview Monday with Campaign UK, Sorrell said he believes S4 Capital’s focus on content, data and technology and a more agile, flexible approach is really in the sweet spot of what marketers want today.

So,...

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