Staff Reporters
Feb 21, 2021

Could R/GA be the innovation frontrunner of the marketing industry?

AGENCY REPORT CARD: The IPG network is something of a sleeping giant in the area of innovation with the addition of a new tech hub in Batam and increased investment in its brand innovation studio.

Could R/GA be the innovation frontrunner of the marketing industry?

One of R/GA’s biggest achievements in 2020 was undoubtedly in innovation, boosted by the building and execution of its Batam tech hub. This new space, while not used for local client servicing, is rather a physical space used to expand and scale R/GA’s tech capabilities across APAC. Engineers—including those that work in quality assurance, content and front-end—positioned in the hub have worked with teams in Singapore, Tokyo, Shanghai and Sydney for clients including Google. Despite the agency’s fancy tech offerings, did it manage to hit its business goals in 2020?

Our full Agency Report Card on R/GA—including the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits.

Related Articles

Just Published

1 hour ago

Samsung upcycles handsets to support fight against ...

Live feeds will be streamed from the Balule Nature Reserve in South Africa.

1 hour ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.

11 hours ago

Visa names new APAC head of marketing

Danielle Jin will take over the position left open by the promotion of Frederique Covington Corbett to a global role.

13 hours ago

Initiative's Amy Armstrong elevated to global CEO, ...

Baxter will serve as chair of Initiative before taking up a new leadership role at IPG focused on "transforming and elevating" other areas of the group's portfolio.