Christine Song
May 14, 2015

Coping with digital’s moving goalposts

CREATIVE PROFILE: An atypical background coupled with an insatiable interest in ideas, storytelling and new technology has propelled Shanghai native Feiwei’s career.

Local pioneer: Feiwei’s digital background and local insight put FCB in strong position in China

When Feiwei joined FCB last year as chief creative officer, expectations were high. The former head of digital at Ogilvy brings with him an illustrious 18-year career making him a force to be reckoned with in the rarified world of creative technologists. 

But Feiwei is especially pleased that FCB was interested in more than his digital prowess. “There are lots of executives with digital backgrounds. I am a little different from purely digital professionals,...

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