Byravee Iyer
Jan 7, 2013

Consumers will be lured by bite-sized brand offerings in 2013: Euromonitor

GLOBAL - Market research firm Euromonitor International has released its annual forward-looking study on ‘The top ten consumer trends for 2013’. Campaign Asia-Pacific has cherry-picked the key points that emerged from the study.

Euromonitor predicts consumer rejection of large-scale commercialism

  • In 2013, consumers will be lured by bite-sized brand offerings aimed at emerging and now developed markets. This will also lead consumers to reduce the risk of trying something new.
  • Combined living arrangements are also leading to shifting consumption patterns as people stay or return home to economise even as peers and separated couples are forced to cohabit.
  • The report also says that consumers will...

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