Robert Sawatzky
Nov 7, 2018

Consumerisation of healthcare in Asia is opening new doors for brands

By removing health stigmas and connecting patients directly with practitioners, consumers are gaining more exposure to key health product and services brands, says a new JWT Intelligence study

Technological advances have been continually improving the medicine for ages, but a new J. Walter Thompson Intelligence APAC study documents a new turning point.

The latest digital technologies are giving people more knowledge and control of their own health, while the scope of personal healthcare itself is expanding beyond the clinics and hospitals to increasingly include services to improve overall wellbeing.

Entitled Well Economy Asia, the study looks at data from 2,500...

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