Ranjani Raghupathi
Feb 15, 2017

Consumer electronics social-media trends and top content

Engagement Meter: Unmetric provides the consumer-tech sector's top 10 recent posts, along with insights into social best practices for CE brands.

Source: GoPro Instagram
Source: GoPro Instagram

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the consumer-electronics industry in the period of 1 through 13 February.


The average Consumer Electronics Page from Asia added over 1,100 Fans in the time period analyzed. In terms of timing, Mondays brought in the best engagement for brands in the industry.

Top-performing Facebook content:

1. Logitech Indonesia
Engagement Score – 1,000

2. Bose India
Engagement Score – 1,000

3. ASUS India
Engagement Score – 1,000

4. Philips Thailand
Engagement Score – 1,000



Kodak TV India grew its follower base faster than all other consumer-electronics brands from Asia.

Top-performing Twitter content:

1. Kodak TV India
Engagement Score – 1,000

2. Panasonic Japan
Engagement Score – 1,000

3. HP India
Engagement Score – 969



Among the media posted by brands in the consumer-electronics industry from Asia, the Engagement Score of photo posts was better than that of video posts.

Top-performing Instagram content:

1. Nikon India
Engagement Score – 899

2. GoPro India
Engagement Score – 882

3. Leica Store Singapore
Engagement Score – 823


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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