Jul 26, 2002

CONNECTIONS: Mature surfers outdo young in online sales

HONG KONG: A global study of internet usage by Taylor Nelson Sofres Interactive has found that the majority of online shoppers are aged 30 and over, dispelling the notion that younger people make up the biggest proportion of cyber consumers.

The research - covering 37 countries, including Hong Kong, Korea, Malaysia, Singapore, India, Thailand, Australia and Taiwan - revealed that 22 per cent were in the 30 to 39 age bracket, with the 40 to 59 and 60-plus groups accounting for 18 and 14 per cent respectively of the total. In comparison, 18 per cent came from the twenty-something group.

Chan Chi-wing, Taylor Nelson Sofres regional director, telecoms and technology, said it was traditionally...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservice@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
COVID-19 media and consumption impacts in China: By the numbers
Premium
10 hours ago

COVID-19 media and consumption impacts in China: By ...

A compilation of stats charting changes in media consumption and consumer intent in China.

Premium
Brand-side reactions to the coronavirus crisis in Asia
Premium
11 hours ago

Brand-side reactions to the coronavirus crisis in Asia

UPDATED ROUNDUP: Xiaomi, Oppo, Vivo, Realme, Great Eastern, Alibaba and more. From aid to advice, to product impact, this is compilation of what brands are doing and what CMOs are saying and doing to help employees, customers and the public.

Premium
Green shoots in the midst of the COVID-19 pandemic
Premium
11 hours ago

Green shoots in the midst of the COVID-19 pandemic

While many businesses are facing mass disruption during the COVID-19 outbreak, the health and wellness industry is seeing fresh growth.

Premium
Australia launches probe into adtech supply chain
Premium
11 hours ago

Australia launches probe into adtech supply chain

This investigation will further assess the transparency of digital platforms.