Anthony Bertini, BMC Media CEO and co-founder, said last year when the down-turn in the ad market hit: "Internet advertising went down but the amount of money clients were spending on the deployment of technology as a marketing tool actually increased. He said clients would approach the firm with a marketing problem and then call on outside suppliers with the technical skills to help out.
"It suddenly dawned on us 'why don't we just buy out our suppliers?'," explained Bertini. He said Fast Curve had blue chip clients - Asia Pacific Breweries, Discovery Channel and Standard Chartered - and the joint venture meant BMC Media could now service its Australian clients in Asia.
Fast Curve has also just changed its name to Hyro Asia. Hyro is a Sydney digital marketing agency that BMC Media acquired last September.