Jul 12, 2002

CONNECTIONS: BMC Media buys major stake in Singapore firm

SINGAPORE: Eight months after BMC Media closed its internet ad sales office in Singapore, the Australian listed company has acquired a majority stake in Singapore digital marketing agency Fast Curve, formerly Media Arts. BMC is re-engineering its business away from selling internet advertising to become a holding company with controlling stakes in digital marketing firms with the expertise to provide integrated marketing solutions.

CONNECTIONS: BMC Media buys major stake in Singapore firm

Anthony Bertini, BMC Media CEO and co-founder, said last year when the down-turn in the ad market hit: "Internet advertising went down but the amount of money clients were spending on the deployment of technology as a marketing tool actually increased. He said clients would approach the firm with a marketing problem and then call on outside suppliers with the technical skills to help out.

"It suddenly dawned on us 'why don't we just buy out our suppliers?'," explained Bertini. He said Fast Curve had blue chip clients - Asia Pacific Breweries, Discovery Channel and Standard Chartered - and the joint venture meant BMC Media could now service its Australian clients in Asia.

Fast Curve has also just changed its name to Hyro Asia. Hyro is a Sydney digital marketing agency that BMC Media acquired last September.

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