Nielsen
Jul 9, 2018

Confident HK consumers seek experiences, health innovations

Luxury goods, premium retail experiences and health innovations will get Hong Kong's attention, according to Nielsen.

As part of our Asia's Top 1000 Brands report's deep dive into Hong Kong's top brands, Nielsen has provided this look at the market's economic and consumer backdrop.

2017 was a year that saw growth and momentum rebounding in the Hong Kong economy. GDP growth has been consistent with economic activity revived on the back of Mainland tourist arrivals. Inflation remained well under control enabling greater spending in the economy.

Consumer...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Here's the 'purpose' Asia really wants brands to serve: Kantar
Premium
2 days ago

Here's the 'purpose' Asia really wants brands to ...

When well-meaning campaigns and initiatives filter down from global headquarters they can end up meaning little to local markets. A new Kantar survey explores the issues people really care about in the region.

Premium
The 5 biggest brand fails of 2018
Premium
2 days ago

The 5 biggest brand fails of 2018

Have your best facepalm at the ready, as we continue our year-end review.

Premium
Localisation: The line between respect and offence
Premium
2 days ago

Localisation: The line between respect and offence

As the recent Dolce & Gabbana debacle shows, some brands still struggle to localise in ways that are culturally appropriate.

Premium
Making your events digitally accessible
Premium
2 days ago

Making your events digitally accessible

Corporates and agencies are falling short when it comes to making their content accessible for all – and here's why.