The task of many senior marketers is getting increasingly complex, with many now finding themselves in charge of communications. While in the past it was smaller companies fusing senior marketing and communications rolesarguably as a cost-saving strategysome of the world’s biggest brands now see it as a logical means to achieve their business goals. For instance, Unilever’s chief marketing officer Keith Weed was given the additional remit of overseeing communications as part of his seat on...
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