Coming back full circle to the human experience design

The value of the human experience design.

A live-streaming collaboration between Mini and Esquire generated record-breaking engagement

PARTNER CONTENT

As Rishad Tobaccowala, Publicis Groupe’s Strategy and Growth Officer once said, “The world may be digital, but people are analog.” Humans are still carbon-based, analog feeling things, and no matter how much around us has been increasingly digitalised, we are hardwired to relate to stories and constantly seek meaning, emotions and inspiration.

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