Staff Reporters
May 26, 2015

Colenso BBDO, Lowe China lead APAC in D&AD awards

LONDON - Colenso BBDO New Zealand won one of five Black Pencils awarded globally, and Lowe China brought home one of only four White Pencils as the D&AD revealed its 2015 award winners late last week. Here's a full accounting of winners from the region.

Doggie radio effort wins Black Pencil
Doggie radio effort wins Black Pencil

Colenso BBDO won its Black Pencil in the "Radio Advertising Campaigns" category for 'K9FM' on behalf of Mars' Pedigree brand—work which also won awards at Cannes and Spikes Asia last year and at this year's One Show. The other Black Pencil winners were:

  • ‘#LikeAGirl’ by Leo Burnett Toronto, London, Chicago, and Holler (Creativity for Good - White Pencil) - Canada, UK, US
  • ‘Film4 Idents’ by 4creative (Channel Branding & Identity) - UK
  • ‘G . F Smith’ by Made Thought (Branding Schemes/Medium Organisation) - UK
  • ‘Inglorious Fruits & Vegetables’ by Marcel Worldwide (Direct Integrated Campaigns) - France

Lowe Shanghai's White Pencil came in the "Advertising & Marketing Communications - Brand" category for 'Human Traffic Sign' on behalf of General Motors China. The other winners of the White Pencil, which specifically rewards work with a societal benefit, were:

  • ‘LEGO: Everything is NOT awesome’ by Don’t Panic London (Advertising & Marketing Communications - Not for Profit) - UK
  • ‘This Is Wholesome’ by Droga5 (Advertising & Marketing Communications - Brand) - US
  • ‘Nazis Against Nazis - Germany's Most Involuntary Charity Walk’ by Constanze Spross (Advertising & Marketing Communications - Not for Profit) - Germany

The UK led the country tables with 229 Pencils, including seven Yellow and two Black. The US came second with one Black and seven Yellows. Japan led in Asia with 47 pencils, including five Yellows. Australia also performed well with 39 Pencils, just beating its 2014 figure of 37. China won 21 Pencils, up 300 percent from just five awards in 2014.

For the record, tables of all the APAC-based winners of Yellow, Graphite (formerly 'Nomination') and Wood (formerly 'In Book') Pencils follow. 

Yellow

Category Title Agency Client Country
Innovative Use of Radio K9FM Colenso BBDO Mars New Zealand
Press Advertising Campaigns Human Traffic Sign Lowe China Shanghai General Motors China
Mobile Adverts Movie Emoji Ogilvy & Mather Singapore SingTel Singapore
Mobile Apps Rip Curl Search GPS VML Australia Rip Curl Australia
Photography for Design Exobiotanica SIX Makoto Azuma: Botanist / Flower Artist Japan
Typography for Design Issey Miyake ?Message? TYMOTE Issey Miyake Japan
Catalogues & Brochures niko and? Essential Dictionary Plug-in Graphic Point Japan
Branding Schemes/Small Organisation Super Normal Tofu N/A Imoo Tofu Store Japan
Brand Expression in Moving Image Tire Kimono McCann - Erickson (Tokyo) Toyo Tires & Rubber Japan
Direct Response/Press & Poster Make a Difference Ogilvy New Zealand Royal Forest & Bird Protection Society of New Zealand. New Zealand
TV Commercials Mistakes Clemenger BBDO New Zealand NZ Transport Agency New Zealand
Art Direction for Poster Advertising Fruits McCann Erickson India Perfetti Van Melle India
Writing for Film Advertising Mistakes Clemenger BBDO New Zealand NZ Transport Agency New Zealand
Sustainable Packaging Design Turning Packaging into Education YRed Fuse Communications Hong Kong / Young & Rubicam Malaysia / Young & Rubicam Myanmar Colgate-Palmolive Hong Kong

 

Graphite

Category Title Agency Client Country
Illustration for Advertising Shark Leo Burnett Sydney WWF Australia
Illustration for Advertising Poachers Campaign Leo Burnett Sydney WWF Australia
Ambient Clever Buoy M&C Saatchi Sydney Optus Australia
Ambient ANZ GAYTMs Whybin\TBWA Emma Bullen Australia
Integrated Digital Campaigns Radiant Return DDB Group Melbourne PZ Cussons Australia
Use of Social Media ANZ GAYTMs Whybin\TBWA Emma Bullen Australia
Use of Social Media Zombie Followers Clemenger BBDO Sydney Foxtel Australia
Innovative Use of Technology Clever Buoy M&C Saatchi Sydney Optus Australia
Branding Schemes/Large Organisation Integrated Research Interbrand Integrated Research Australia
Direct Integrated Campaigns Penny The Pirate Saatchi & Saatchi (Sydney) Luxottica Australia
Direct Integrated Campaigns Minute of Silence DDB Group Melbourne RSL Australia Australia
Direct Response/Digital Radiant Return DDB Group Melbourne PZ Cussons Australia
TV Commercials Break the Barrier The Brand Agency St John Ambulance WA Australia
Packaging Design Kevin Murphy Hair Care Container Australia Kevin Murphy Australia
Innovative Packaging Design Mozzie Box George Patterson (GPY&R) Young and Rubicam Brisbane SP Brewery Australia
Typography for Design Words Can Be Weapons Ogilvy & Mather Beijing Center for Psychological Research, Shenyang China
Photography for Advertising Human Traffic Sign Lowe China Shanghai General Motors China
Art Direction for Press Advertising MIC Y&R China Penguin Group (China) China
Illustration for Design Turning Packaging into Education Red Fuse Communications Hong Kong / Young & Rubicam Malaysia / Young & Rubicam Myanmar Colgate-Palmolive Hong Kong
Illustration for Advertising Turning Packaging into Education Red Fuse Communications Hong Kong / Young & Rubicam Malaysia / Young & Rubicam Myanmar Colgate-Palmolive Hong Kong
Art Direction for Poster Advertising Turning Packaging into Education Red Fuse Communications Hong Kong / Young & Rubicam Malaysia / Young & Rubicam Myanmar Colgate-Palmolive Hong Kong
Illustration for Design Fruits McCann Erickson India Perfetti Van Melle India
Editing for Film Advertising Nike Make Every Yard Count JWT India Nike India India
Use of Music for Film Advertising Nike Make Every Yard Count JWT India Nike India India
TV Commercials Nike Make Every Yard Count JWT India Nike India India
Advertising & Marketing Communications - Brand Sleeping Drunks Billboards Ogilvy & Mather Japan GK Yaocho Bars Japan
Photography for Design Cityscape Hakuhodo Tokyo INFAS Publications Japan
Photography for Advertising Anna, Mary, Peter, Roger, Steve, Stuart Ogilvy & Mather Japan GK ADOT.com Japan
Posters (Graphic Design) Cityscape Hakuhodo Tokyo INFAS PUBLICATIONS Japan
Posters (Graphic Design) TCC AWARDS 2014 Hakuhodo Tokyo Copywriters Club Japan
Posters (Graphic Design) Graphic Trial village(R) Toppan Printing Japan
Logos Super Normal Tofu N/A Imoo Tofu Store Japan
Posters (Graphic Design) Landscape of BRAUN N/A systems Japan
Posters (Graphic Design) Get Back, Tohoku. Dentsu Tokyo EAST JAPAN RAILWAY COMPANY Japan
Brand Expression in Print Tire Kimono McCann - Erickson (Tokyo) Toyo Tires & Rubber Japan
Mobile Apps Look At Me Cheil Worldwide Samsung Electronics Korea, Republic of
Radio Advertising over 30 seconds Talkies Colenso BBDO Mars New Zealand
Writing for Design Twenty Six Characters Alt Group Alt Group New Zealand
Advertising & Marketing Communications - Not for Profit Mistakes Clemenger BBDO New Zealand NZ Transport Agency New Zealand
Poster Advertising Campaigns Back To Nature N/A Fonterra New Zealand
Direct Response/Ambient Breast Cream Colenso BBDO New Zealand Breast Cancer Foundation New Zealand
Art Direction for Direct Make a Difference Ogilvy New Zealand Royal Forest & Bird Protection Society of New Zealand. New Zealand
Production Design for Film Advertising Welcome to Airbnb N/A Airbnb New Zealand
Cinema Commercials Mistakes Clemenger BBDO New Zealand NZ Transport Agency New Zealand
Advertising & Marketing Communications - Brand The World's First Mosquito Repellent Newspaper Leo Burnett Solutions Ceylon Newspapers (Pvt) Sri Lanka
Exhibition Design Return of the Ashes Ogilvy & Mather Bangkok HHK Intertrade Co. Thailand
Direct Integrated Campaigns Return of the Ashes Ogilvy & Mather Bangkok HHK Intertrade Co. Thailand

 

Wood

Category Title Agency Client Country
Radio Advertising over 30 seconds Blogger Ogilvy & Mather Group HK Birdland (HK) Hong Kong
Radio Advertising over 30 seconds Foreign Objects - Rhinella Marina (Cane Toad) Leo Burnett Melbourne Honda Australia Australia
Radio Advertising Campaigns Made for You Ogilvy & Mather Group HK Birdland (HK) Hong Kong
Radio Advertising Campaigns Foreign Objects Leo Burnett Melbourne Honda Australia Australia
Writing for Design Talk Rugby Like a Pro Whybin\TBWA\DAN New Zealand Media and Entertainment New Zealand
Press Advertising Shark Leo Burnett Sydney WWF Australia
Press Advertising Campaigns MIC Y&R China Penguin Group (China) China
Press Advertising Campaigns Cans of Positivity Young & Rubicam Kuala Lumpur / Malaysia Campbell Soup Southeast Asia Sdn Bhd Malaysia
Press Advertising Campaigns Poachers Campaign Leo Burnett Sydney WWF Australia
Mobile Interaction & Experience S-Drive Leo Burnett Sydney Samsung Australia
Design - Not for Profit Do you Have What it Takes to be a Survivor? McCANN - Erickson Malaysia Pink Ribbon Wellness (L) Foundation Malaysia
Design - Not for Profit Petroleum Hurt Publicis Shanghai Green Peace China
Advertising & Marketing Communications - Brand ANZ GAYTMs Whybin\TBWA Emma Bullen Australia
Advertising & Marketing Communications - Brand Call Her Name HAKUHODO POLA Japan
Advertising & Marketing Communications - Brand We Compost Weekend DDB New Zealand We Compost New Zealand
Design - Brands Look At Me Cheil Worldwide Samsung Electronics Korea, Republic of
Service Innovations Turning Packaging into Education Red Fuse Communications Hong Kong / Young & Rubicam Malaysia / Young & Rubicam Myanmar Colgate-Palmolive Hong Kong
Service Innovations Gift Box Leo Burnett Hong Kong Crown Relocations Hong Kong
Advertising & Marketing Communications - Not for Profit Minute of Silence DDB Group Melbourne RSL Australia Australia
Advertising & Marketing Communications - Not for Profit Lights Ogilvy & Mather Japan GK ADOT.com Japan
Design - Not for Profit Light After School Publicis Shanghai Haier China
Design - Not for Profit China Foundation Donation Box Ogilvy & Mather Beijing China Foundation for Poverty Alleviation China
Design - Not for Profit Pocket Fire Extinguisher DDB DM9JaymeSyfu City of Las Pinas Philippines
Innovative Media ANZ GAYTMs Whybin\TBWA Emma Bullen Australia
Integrated BookBook Bartle Bogle Hegarty IKANO PTE (IKEA Singapore) Singapore
Integrated I Touch Myself Project JWT Sydney Cancer Council NSW Australia
Earned Media Campaigns Clever Buoy M&C Saatchi Sydney Optus Australia
Illustration for Design WERK No.21: Martine Bedin WORK WORK Singapore
Illustration for Design Petroleum Hurt Publicis Shanghai Green Peace China
Illustration for Design Judas Cheil Hong Kong Stabilo (E-Teklon) Hong Kong
Illustration for Design MIC Y&R China Penguin Group (China) China
Illustration for Design Sufi Rock Ogilvy & Mather India Pernod Ricard India India
Photography for Design Rubbish Famzine. For Ever And A Day Kinetic Singapore Holycrap.sg Singapore
Photography for Design Unsigned Shirokuro TaitoCity Japan
Photography for Design Get Back, Tohoku. Dentsu Tokyo East Japan Railway Company Japan
Typography for Design Tamabi MR_Design Tama Art University Japan
Illustration for Advertising Fruits McCann Erickson India Perfetti Van Melle India
Illustration for Advertising MIC Y&R China Penguin Group (China) China
Illustration for Advertising Tiger Leo Burnett Sydney WWF Australia
Illustration for Advertising Rhino Leo Burnett Sydney WWF Australia
CD, DVD & Record Sleeves Better late than never Dohop Workshop Kidney China
Catalogues & Brochures Honda. Beautiful Engines. Mori Honda Motor Japan
Posters (Graphic Design) Donation Bottle Dentsu Tokyo The Mainichi Newspapers/Mitsui Fudosan Residential Japan
Posters (Graphic Design) Junior Swimming Championships Dentsu Tokyo Tokio Marine Nichido Japan
Ambient The Human Walking Program George Patterson (GPY&R) Young and Rubicam Melbourne The Lost Dogs Home Australia
Posters (Graphic Design) Laforet Grand Bazar 2015 Winter SIX Laforet HARAJUKU Japan
Digital & Mobile Words Can Be Weapons - Digitial Integrated Ogilvy Beijing Center for Psychological Research, Shenyang China
Integrated Graphics Return of the Ashes Ogilvy & Mather Bangkok HHK Intertrade Co. Thailand
Logos Japanese KIMONO brand - Yuki Sawaya 6D Okujun Japan
Poster Advertising/Free Format Turning Packaging into Education- Cavities Attack At Night / Good Food vs Bad Food Red Fuse Communications Hong Kong / Young & Rubicam Malaysia / Young & Rubicam Myanmar Colgate-Palmolive Hong Kong
Logos Amami Home - Architectural Design Office Grand Deluxe Amami Home Japan
Posters (Graphic Design) Drumstick BBDO / Proximity Malaysia KFC Malaysia
Posters (Graphic Design) So Good BBDO / Proximity Malaysia KFC Malaysia
Posters (Graphic Design) Iron Mind Dentsu Tokyo Yoshida Hideo Memorial Foundation?Advertising Museum Tokyo Japan
Posters (Graphic Design) TAMABI N/A Tama Art University Japan
Posters (Graphic Design) Tangerine McCann Erickson India Perfetti Van Melle India
Posters (Graphic Design) Fruits McCann Erickson India Perfetti Van Melle India
Poster Advertising Campaigns The Poster That Scares Birds Clemenger BBDO Sydney Hungry Jack's Australia
Poster Advertising Campaigns Only The People Who Need Glasses Can See!? I&S BBDO Miyamoto Glasses Shop Japan
Poster Advertising Campaigns MIC Y&R China Penguin Group (China) China
Poster Advertising Campaigns Just Add Water Ogilvy & Mather Group HK A.W Faber-Castell (HK) Hong Kong
Digital & Mobile Peter Gilmore App for iPad Pollen Peter Gilmore - Executive Chef, Quay Restaurant, Sydney Australia Australia
Poster Advertising Campaigns So Good BBDO / Proximity Malaysia KFC Malaysia
Poster Advertising Campaigns FRUITS McCann Erickson India Perfetti Van Melle India
Poster Advertising Campaigns Layers Lowe Bangkok Unilever Thailand
Posters (Graphic Design) Gravy Campaign TBWA\Santiago Mangada Puno Wholesome Foods Philippines
Direct Mail (Graphic Design) DREAM2ADVANCE BBDO India (Gurgoan) Visa India India
Posters (Graphic Design) Bi-Xenon Headlamps Mudra Communications Mumbai Volkswagen Group Sales India Pvt. Ltd. India
Integrated Graphics Boutique! KIGI SPIRAL Japan
Catalogues & Brochures Journal Standard Luxe Plug-in Graphic Baycrews Japan
Digital Installations Alma Music Box PARTY National Astronomical Observatory of Japan Japan
Connected Products Rip Curl Search GPS VML Australia Rip Curl Australia
UX, Interface & Navigation for Websites & Digital Design Look At Me Cheil Worldwide Samsung Electronics Korea, Republic of
Technological Innovation Clever Buoy M&C Saatchi Sydney Optus Australia
Digital Design Fencing Visualized Dentsu Inc. Tokyo Sports Biz Co. Japan
Integrated Digital Campaigns Nike Make Every Yard Count JWT India Nike India India
Use of Social Media Favourite Child Detector FCB New Zealand Prime TV New Zealand
Innovative Use of Technology 3D on the Rocks Hakuhodo \Japan Suntory Holdings Japan
Brand Experience & Environments Fencing Visualized Dentsu Inc. Tokyo Sports Biz Japan
Brand Experience & Environments ANZ GAYTMs Whybin\TBWA Emma Bullen Australia
Branding Schemes/Medium Organisation ZUCCa dayz village(R) ZUCCa Japan
Brand Experience & Environments Water Billboard TBWA\Santiago Mangada Puno Peerless Lion Corporation Philippines
Direct Response/Digital WWF Digital Earth Hour - Smog Hijack Bartle Bogle Hegarty (BBH) China WWF China China
Direct Response/Ambient Air-Oil Ogilvy & Mather Singapore Philips Singapore
Direct Response/Press & Poster Anna, Mary, Peter, Roger, Steve, Stuart Ogilvy & Mather Japan GK ADOT.COM Japan
Direct Mail Vote on Garbage, Vote with Garbage N/A Greeners Action Hong Kong
Direct Mail $HRED N/A BNZ New Zealand
Direct Mail Penny The Pirate Saatchi & Saatchi (Sydney) Luxottica Australia
Art Direction for Direct 8 Lives Young & Rubicam Kuala Lumpur / Malaysia National Transplant Resource Centre Malaysia
Use of Music for Film Advertising I Touch Myself Project JWT Sydney Cancer Council NSW Australia
Direction for Film Advertising Murmuration N/A SKY New Zealand
Sound Design for Film Advertising Mistakes Finch Company New Zealand Government Australia
Cinematography for Film Advertising Every Day is Day One 72andSunny Amsterdam Samsung Electronics Australia
Casting for Film Advertising Mute. Unmute. Pause Handloom Picture Company Handloom Picture Company India
Sound Design for Film Advertising Nike Make Every Yard Count JWT India Nike India India
TV Commercials Murmuration DDB New Zealand SKY Television New Zealand
TV Commercials Call Her Name HAKUHODO Kettle Pola Japan
Cinema Commercials Eyes on the Road OgilvyOne Beijing Volkswagen China
TV Commercials Human Traffic Sign Lowe China Shanghai General Motors China
Art Direction for Press Advertising Human Traffic Sign Lowe China Shanghai General Motors China
Art Direction for Poster Advertising Magritte / Van Gogh / Wood Geometry Global Hong Kong Lego / Hamleys China
Art Direction for Press Advertising A/B/P Ogilvy & Mather Bangkok Accident Prevention Network Thailand
Art Direction for Poster Advertising Sufi Rock - Horns Ogilvy & Mather India Pernod Ricard India India
Branded Film Content & Entertainment - Online Tinnyvision Clemenger BBDO New Zealand NZ Transport Agency New Zealand
Branded Film Content & Entertainment - Online Packed Couple Ogilvy & Mather Japan GK See Road International Corporation Japan
Branded Film Content & Entertainment - Online Buffering Ogilvy & Mather Mumbai Mondelez India Foods India
Branded Film Content & Entertainment - Online Nike Make Every Yard Count JWT India Nike India India
Tactical Branded Film Content & Entertainment The Most Epic Safety Video Ever Curious FIlm Air New Zealand Australia
Entire Books "Putting Finger" Masahiko Sato + Tatsuya Saito Euphrates Bijutsu Shuppan-ha Japan
Entire Books A Gift from Hong Wei N/A Phoenix Fine Arts Publishing China
Entire Books TAMABI BOOK N/A Tama Art University Japan
Entire Books Pots Plug-in Graphic ARTS & SCIENCE Japan
Writing for Radio Advertising Talkies N/A Mars New Zealand
Writing for Press & Poster Advertising Talk Rugby Like a Pro Whybin\TBWA\DAN New Zealand Media and Entertainment New Zealand
Writing for Press & Poster Advertising Positive and Negative Stories Grey Group Mumbai Procter & Gamble India
Packaging Design Imagination changes the world Dentsu Chubu Shachihata Japan
Packaging Design Tea Time Stories Hakuhodo Tokyo em-company Japan
Packaging Design Gauze of Menpu Masda N/A MARUJU Japan
Structural Packaging Design Moon Bottle N/A Sayuko Oka Japan
Innovative Packaging Design Turning Packaging into Education Red Fuse Communications Hong Kong / Young & Rubicam Malaysia / Young & Rubicam Myanmar Colgate-Palmolive Hong Kong
Packaging Design Yawairo Uiro N/A Asahiseika Japan

 

Tags

Related Articles

Just Published

1 day ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

1 day ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

1 day ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

1 day ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.