Dec 15, 2006

Coke selects Ogilvy for Vietnam push

HO CHI MINH CITY - Coca-Cola has handed its soft drinks portfolio in Vietnam to Ogilvy & Mather, following a three-way shootout against Leo Burnett and incumbent Lowe Vietnam.

Ogilvy's first task is to develop an integrated campaign to launch the brand's 'Coke Side of Life' platform, slated to begin next month.

Ogilvy will also work on Coca-Cola's Sprite and Fanta brands, which are less active in Vietnam than Coke.

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