“The Asia-Pacific region is a key area of growth for our agency,” Donna Imperato, CEO of Cohn & Wolfe, told Campaign Asia-Pacific. “We’ve entered seven new markets in the last two years and see tremendous opportunity in other markets.”
In his newly created role, Buemi will manage the APAC region, working closely with regional market leaders to grow the agency’s business. He will also partner with Imperato on global strategy.
Asia is an important market for the agency. The region saw double-digit revenue growth in 2013, with Southeast Asia showing the most significant growth. It is no surprise then that Buemi will be based in Bangkok. He will spend time in the company’s other Asia offices as well, working closely with teams and clients there. At present, the agency has offices in Beijing, Shanghai, Mumbai, New Delhi, Malaysia, Singapore, Indonesia and Hong Kong. It employs about 130 people in the region.
The agency’s clients in APAC include Mandarin Oriental, Rolls Royce, Guinness, Hotels.com, Google and Dell.
Buemi joins Cohn & Wolfe from Ogilvy Public Relations, where he was regional executive advisor, Asia Pacific. Prior to Ogilvy, he worked at Burson Marsteller, where he was executive vice president, a member of the worldwide board and Western-region operations manager. He was previously vice chairman and the Los Angeles market leader at Cohn & Wolfe.
Cohn & Wolfe is a subsidiary of WPP.