Racheal Lee
Nov 28, 2013

Coca-Cola Pacific Group restructures, appoints president for Asia

ASIA-PACIFIC - Coca-Cola Pacific Group will be renamed as Asia Pacific Group, effective 1 January, to further sharpen its focus on China, India and Indonesia.

Atul Singh
Atul Singh

The three markets, according a company spokesperson, will play “an unparalleled role” in achieving the brand's 2020 vision growth targets.

Under the new structure, the group will have three operating units:

  • Asia, which comprises three business units: Greater China and Korea (GC&K), India & Southwest Asia (INSWA) and Association of Southeast Asian Nations (ASEAN)
  • Japan
  • South Pacific.

Until this change, the beverage giant has had four operating units: ASEAN, Japan, China and South Pacific. 

Atul Singh (pictured), currently deputy group president, Pacific, will be appointed group president for the Asia operating unit to provide oversight for GC&K, ASEAN and INSWA business units. He will continue to report to Ahmet Bozer, president of Coca-Cola International.

Venkatesh Kini, currently deputy group president for INSWA, will be made the president for the same business unit. The appointments will see both Kini and Manuel Arroyo, president for ASEAN, reporting to Singh.

The Coca-Cola Company earlier relocated veteran Shakir Moin to Shanghai to take up the role of VP and chief marketing officer for the China operations. He also reports to Singh.

The company is not changing the leadership of the Japan and South Pacific operating units. They will continue to report to Bozer, who is providing oversight to Pacific Group.

Glenn Jordan, former president of The Coca-Cola Company’s Pacific Group, moved to a new role within the company early this year to be with the strategic initiatives department for Pacific Group office of the president, and Coca-Cola has yet to name a replacement for this group-level position. Earlier, in an interview with China Daily, Jordan said the beverage giant would maintain its investment in China.

The group president’s portfolio includes China, Indonesia, India, Malaysia, Vietnam, Thailand, Philippines, Japan, Australia, New Zealand, Korea, other Southeast Asian nations and the Pacific islands.

Related Articles

Just Published

13 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

13 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

14 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

14 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.