Campaign India Team
Aug 26, 2013

Coca-Cola links up ‘marketing’ with ‘commercial’ in India

INDIA - Coca-Cola has announced a series of management changes in India as it moves to meet its stated goal of making the country one of its top five markets by 2020.

L-R: Mukherjee, Ahluwalia
L-R: Mukherjee, Ahluwalia

The company has named Debabrata Mukherjee, currently vice-president of strategy and still beverages, as VP, marketing and commercial. The ‘marketing’ and ‘commercial’ roles are being brought together under one head, the company said, for "deeper and combined focus on commercial and shopper marketing as well as product commercialisation".

Mukherjee joined the company in 1998. Donning a series of marketing and general management roles, he headed marketing for Coca-Cola in Korea before returning to India in 2011.

Anupama Ahluwalia, currently VP of marketing, will take up a "short-term leadership assignment" with Hindustan Coca-Cola Beverages to get direct experience within the bottling system but will return to Coca-Cola India after the assignment, according to the company. Ahluwalia has led the marketing function at Coca-Cola India for over two years.

Andriy Avramenko, currently VP for juice, will take over as VP for strategy and still beverages.

The changes are effective 1 October.

 

 

Source:
Campaign India

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