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Jul 21, 2015

Coca-Cola continues summer blockbuster series in China

From China: 'Battlefield' for Coca-Cola by McCann

Coca-Cola continues summer blockbuster series in China

Following its earlier homage to Jurassic Park/World, Coca-Cola turns to Chinese military epics for the second installment in its summer campaign, which ties into special bottles carrying movie quotes.

The agency reports that the shoot took weeks of preparation and thousands of soldiers at a desert location along the Silk Road. 

wide player in 16:9 format. Used on article page for Campaign.

 

CREDITS

Chairman / Chief Creative Officer: Tomaz Mok
Creative Directors: Jeremy Guo & Hesky Lu
Account Management: Cia Hatzi, Grace Fong, Sally Nghiem & Kif Mao
Creative Planner: Jay Caplan
Agency Producer: Christine Chen
Production / Post-Production House: Moviola (Hong Kong)

 

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