Risk brings rewards in creativity if it is calculated, and more CMOs need to be willing to tread new ground for the best work, Barby Siegel, CEO of Zeno Group, told Campaign Asia-Pacific.
As one of only five PR agencies to win a Cannes Lion in the PR category this yearZeno finished with a gold and a bronze belowSiegel says the results should be “a wake-up call” to the industry regarding...
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