The partnership leverages on Click True's proficiency in online performance marketing and conversion optimisation to address the needs of clients such as Nestlé and Adidas for a more comprehensive solution in search marketing. Media Cliq will focus on providing innovative consultation in e-business solutions for the web and mobile.
Ng Thian Ngee, business operation director of Media Cliq, said, “A holistic strategy is necessary for our clients to achieve the best possible returns on investments online. This collaboration will give our clients a more well-rounded digital solution that will not only meet their needs but ensure that their campaign ROIs are measured.”
To give Media Cliq clients insight into their online campaigns, and help them better understand online customer behaviour so that they can make informed decisions and drive more profit, Click True will also be managing and analysing the metrics of the campaigns.
“Performance marketing is the buzz word these days,” said Jackie Lee, CEO of Click True. “We believe that such partnerships will allow for a wider scope of expertise to be presented to clients and offer better integrated marketing solutions to clients and agencies."
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