Sophie Ann Terrisse, CEO, STC Associates, said: “Claudia’s vast experience in technology and telecoms, key industry segments for STC, as well as her understanding of how changes in those sectors impact branding and marketing, is a great asset to our firm. At the same time, Claudia’s expertise will complement STC’s ability to provide strategic and creative account management services worldwide.”
Foo joined Intel in 1998 as a senior brand manager in the company’s sales and marketing group. Working on brand strategy for Centrino, she was intimately involved with competitive analysis, product roadmap decision planning and business analyses for Intel’s leading edge mobility product.