The entertainment resort, which includes nightclubs and shopping alongside a multimedia theatre and a 420,000 square-foot casino, is set to be the only major launch in Macau this year.
The campaign, entitled Live the dream’, has been jointly developed by Omnicom’s DDB, Tribal DDB, PHD and Fleishman Hillard, and launched this month.
The campaign targets various markets via TV ads, online activity, print work in regional titles, promotions and...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events