Tracey Furniss
May 21, 2009

City of Dreams unveils launch drive

MACAU - City of Dreams has unveiled a major regional campaign as Macau's newest attraction gears up for its launch on 1 June.

The entertainment resort, which includes nightclubs and shopping alongside a multimedia theatre and a 420,000 square-foot casino, is set to be the only major launch in Macau this year. 

The campaign, entitled Live the dream’, has been jointly developed by Omnicom’s DDB, Tribal DDB, PHD and Fleishman Hillard, and launched this month.

The campaign targets various markets via TV ads, online activity, print work in regional titles, promotions and...

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