Byravee Iyer
Feb 17, 2014

City Chain picks UM for media business in SEA

SINGAPORE - Watch retailer City Chain has selected UM as its media buying and planning agency in Singapore, Thailand and Malaysia.

City Chain picks UM for media business in SEA

The mandate includes full service support together with developing a communications strategy, as well as buying and planning across traditional and digital media channels. The remit also includes digital duties in China, a key market for the retailer in Asia.

A spokesperson for City Chain confirmed the development. The agency won the account without a pitch following discussions with the agency in September.

The retailer is channeling its marketing spend toward Solvil et Titus, a key brand for the company. McCann Worldgroup handles the firm’s creative business.

In 2012, it had named Optimedia as its agency of record, following a review.  

City Chain has more than 400 stores across Asia-Pacific. Established in 1985, it is owned by Stelux Holdings International Limited, a Hong Kong-based publicly traded retailer.









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