Byravee Iyer
Feb 17, 2014

City Chain picks UM for media business in SEA

SINGAPORE - Watch retailer City Chain has selected UM as its media buying and planning agency in Singapore, Thailand and Malaysia.

City Chain picks UM for media business in SEA

The mandate includes full service support together with developing a communications strategy, as well as buying and planning across traditional and digital media channels. The remit also includes digital duties in China, a key market for the retailer in Asia.

A spokesperson for City Chain confirmed the development. The agency won the account without a pitch following discussions with the agency in September.

The retailer is channeling its marketing spend toward Solvil et Titus, a key brand for the company. McCann Worldgroup handles the firm’s creative business.

In 2012, it had named Optimedia as its agency of record, following a review.  

City Chain has more than 400 stores across Asia-Pacific. Established in 1985, it is owned by Stelux Holdings International Limited, a Hong Kong-based publicly traded retailer.

 

 

 

 

 

 

 

Tags

Related Articles

Just Published

1 day ago

Unwrapping Spotify Wrapped: What is the industry ...

The marcomms industry understood the assignment, followed the brief, and let music stay rent free in their head, just like an NFT. Here’s what the industry folks have been listening to this year.

1 day ago

Accenture Song acquires Fiftyfive5 to boost data ...

The insights and advisory business will help Accenture Song and Fiftyfive5 tap a rising global customer analytics market and further grow its business in Australia and New Zealand.

1 day ago

GM reveals the sci-fi super team that powers your EV

But is performance and reliability really best left to a gang of stressed out tech-crazy militaristic nerds?

2 days ago

Korean car brand Genesis revs up the tunes in DJ ...

The DJ set took place in Shoreditch, London.