Ad Nut
Dec 14, 2015

Christmas campaign lets overseas workers receive, not just give

From Philippines: 'Banig-bayan', for Biogesic by Havas Media Ortega

Christmas campaign lets overseas workers receive, not just give

The Tagalog version of the video below has received nearly 1 million views on Facebook and another 200,000 on YouTube (the version below is a subtitled version for the media).

The video flips the tradition of the Balik-bayan box—a box overseas Filipino workers commonly fill with goodies to send home to their relatives—so that the overseas workers in Hong Kong instead receive items lovingly selected by their relatives back home. The package is made to look like one of the brand's blister packs.



Client: United Laboratories, Inc.
Brand: Biogesic
Operating Vice President Unilab Consumer Health: Alex Panlilio
Division Vice President Unilab Consumer Health Management: Grace Felicio
Division Vice President Unilab Consumer Health: Jan Evangelista
Senior Product Manager: Joana Dy
Product Manager: Tin Navarrete
Product Associate: Air Forbes
Product Associate: Ulla Sy
Connexion Media Manager: Mildred Manansala
Connexion Media Specialist: Nikki Santos
Product Manager: Tin Nuevo
Assistant Product Manager: Mike Jimenez
Product Associate: Gold Jacinto
Agency: Havas Media Ortega
Chief Creative Officer: Tony Sarmiento
Executive Creative Director: James Bernardo
Copywriter: Marion Esquillo
Art Director: Catt Ricardo
Social Media Manager: Kim Conquilla
Integrated Producer: Jan Parma
Accounts: Bambie Paguia, Rachelle Rayos
Planning: Anna Soliman
Research: Gayia Beyer
Production House: Go Motion Productions
Director: Joseph Teoxon
Cinematographers: Anton Angeles, Gabo Pagcaliwagan
Executive Producer: Cathleen Sy
Production Manager: Julie Clemenia


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