Byravee Iyer
Mar 2, 2015

Christina Sanchez plucked from KL for global Dove role with Ogilvy

GLOBAL - Ogilvy & Mather has hired FCB Kuala Lumpur’s Christina Sanchez as global creative director for Dove, overseeing global work for the brand’s skin cleansing and baby range segments.

Christina Sanchez takes on her new role this month
Christina Sanchez takes on her new role this month

She joins the agency’s London office this month and will report to Dedé Laurentino, global executive creative director for Unilever.

Prior to her stint at FCB, Sanchez was the ECD of BBDO Guerrero in Manila where she led Pantene’s ‘Labels Against Women’ and the ‘#Unselfie” campaigns.

“I love the point-of-view Dove has taken as a brand and how it has reshaped the way its own category connects with women,” Sanchez said. “And I love that I'm going to be part of its team."

During her tenure as ECD of BBDO Guerrero in Manila, the agency was named in Gunn Report’s Top 50 agencies and Campaign Asia-Pacific’s Philippines Creative Agency of the Year for 2014.

 

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