Jenny Chan 陳詠欣
Nov 1, 2017

Chinese consumers numb about ecommerce festivals, except 11.11

Enthusiasm has sagged in the face of "too many" e-commerce sales events, according to Nielsen China, except for one.

Nearly half of Chinese consumers 45% feel their enthusiasm has sagged in the face of too many ecommerce sales events, according to a Nielsen China survey.

First-tier city residents as well as consumers with monthly income above RMB20,000 were the groups most tired of these ecommerce events.

They just have a quick look at the advertisements and notifications of promotions, but hardly shop impulsively, said Tommy Hong, vice president of...

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