Michael Heusner
Oct 23, 2019

Chinese brands face headwinds amid global growth ambitions

The total value of the top 50 brands in China increased by 15% in 2018.

Chinese brands are pushing to go global, but many are still facing roadblocks in developed markets despite seeing an increase in resources.

According to Interbrand, the total value of the top 50 brands in China increased by 15% in 2018, making an expansion to other developed markets the next natural step for some of the larger brands.

But that is proving easier said than done, as cultural divides, pre-existing notions and a...

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