Jenny Chan 陳詠欣
Feb 11, 2015

Chinese agencies selling to curious takers

Under pressure for growth, Chinese agencies are side-stepping the standard network model for some unexpected alternatives.

What do a water pump manufacturer, a meat processor and an LED lighting supplier have in common They have all acquired Chinese firms specialising in digital marketing, media and entertainment, outdoor advertising or public relations, totally unrelated to their core operations. 

These latest acquisitions, all brokered in 2014, mark the start of a trend of Chinese agencies selling to holding companies that bear no resemblance to the traditional large networks such as WPP,...

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