Nielsen
Sep 11, 2014

China overview: The smart money is on shopping via smartphones

Not only are Chinese consumers changing what they shop for, they are changing the way they shop. E-commerce has been, and will continue to be, a fast-growing channel that is re-shaping the retail landscape in China.

While China has enjoyed close to a decade of mass-growth, featuring ongoing double-digit GDP growth, as the country has matured the economic climate has transitioned to one of relative stability. With China recording an economic growth rate of 7.6 per cent in 2013, and looking on track for similar growth in 2014, opportunities are still plentiful for local and international brands alike, albeit more niche in nature.

Underpinning China’s transition to sustainable growth is the...

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