Adrian Peter Tse
Jul 2, 2015

Cheil Worldwide launches global partnership with Appboy

SOUTH KOREA - Cheil Worldwide has formed a strategic partnership with Appboy, an intelligent CRM solution for mobile marketers.

Cheil Worldwide launches global partnership with Appboy

The alliance will extend Appboy’s mobile marketing automation and CRM platform to Cheil clients, as well as provide Appboy clients with Cheil’s strategy, creative and analytics capabilities within the Asia-Pacific region.

According to Peter Kim, chief digital officer, Cheil Worldwide, the partnership signifies the agency's aim to play a stronger role in producing mobile-led marketing campaigns. Mobile app usage grew 76 per cent in 2014, and apps generated the most revenue in Japan, South Korea and the United States in 2014.

“As our technology partner of choice in mobile CRM, Appboy extends our technology capabilities,” said Kim. “We now offer access to a platform that not only enhances global mobile marketing campaigns but also automates the processes and increases engagement levels. This partnership is going to enable our clients to seamlessly connect with consumers, across all digital media.”  

You may also like:

This partnership follows Appboy’s announcement that it will provide customer support for Android push notifications in China through Baidu Cloud Push.

According to the agency, Appboy’s platform can translate both in and outside-app messaging into over 1,000 languages and give marketers the ability to execute on “personalised, global campaigns without developer assistance”.

“Given their history of building strong connections with companies across the globe, Cheil Worldwide is an ideal partner for Appboy as our clients continue to penetrate the Asian markets,” said Mark Ghermezian, CEO and co-founder of Appboy. 



Related Articles

Just Published

22 hours ago

Campaign Crash Course: What exactly is diversity?

The industry talks about diversity a lot, but do we understand the true definition of diversity, the difference between inherent and acquired? Find out, and test your knowledge with a quiz.

23 hours ago

40 Under 40 2020 opens for entries

Calling all rising stars and those destined to make a big mark in APAC's marketing, media and advertising arena: Nominations are now open for our eighth-annual list of standouts who are 39 or under.

23 hours ago

Agency launches internship for 55+ cohort

Thinkerbell's Thrive@55 internship seeks to offer an entry point for members of a "massively underrepresented" age group.

23 hours ago

Hugh Jackman transitions from villain to hero in ...

If you think the actor is a nice guy in real life, well, you’re wrong.