Adrian Peter Tse
Jul 2, 2015

Cheil Worldwide launches global partnership with Appboy

SOUTH KOREA - Cheil Worldwide has formed a strategic partnership with Appboy, an intelligent CRM solution for mobile marketers.

Cheil Worldwide launches global partnership with Appboy

The alliance will extend Appboy’s mobile marketing automation and CRM platform to Cheil clients, as well as provide Appboy clients with Cheil’s strategy, creative and analytics capabilities within the Asia-Pacific region.

According to Peter Kim, chief digital officer, Cheil Worldwide, the partnership signifies the agency's aim to play a stronger role in producing mobile-led marketing campaigns. Mobile app usage grew 76 per cent in 2014, and apps generated the most revenue in Japan, South Korea and the United States in 2014.

“As our technology partner of choice in mobile CRM, Appboy extends our technology capabilities,” said Kim. “We now offer access to a platform that not only enhances global mobile marketing campaigns but also automates the processes and increases engagement levels. This partnership is going to enable our clients to seamlessly connect with consumers, across all digital media.”  


You may also like:


This partnership follows Appboy’s announcement that it will provide customer support for Android push notifications in China through Baidu Cloud Push.

According to the agency, Appboy’s platform can translate both in and outside-app messaging into over 1,000 languages and give marketers the ability to execute on “personalised, global campaigns without developer assistance”.

“Given their history of building strong connections with companies across the globe, Cheil Worldwide is an ideal partner for Appboy as our clients continue to penetrate the Asian markets,” said Mark Ghermezian, CEO and co-founder of Appboy. 

 

Tags

Related Articles

Just Published

1 minute ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

8 minutes ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.

18 minutes ago

Moutai loosens even more tongues in holiday rap ...

INSPIRATION STATION: To promote the booze brand to a younger generation with an international edge, three foreigners joined a Chinese rap, creating a social-media sensation.

6 hours ago

After much debate, Australia's Parliament passes ...

Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.