The scope of work is both B2B and B2C integrated communication, creative and planning services for Hefei ID Mall, a 140,000 square-metre shopping mall and office building in the Binhu New District of Hefei.
The account was won last week and the contract will last for two years.
Responsible for winning the pitch from a local agency was Cheil business director Vanessa Ding, who said CITIC Capital accommodates fresh ideas in real...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events