May 7, 2004

Chanel, Unilever hit email trail to push new wares

Chanel and Unilever have launched email campaigns in China for the first time.

Unilever emailed more than 850,000 young women in 12 cities to promote new cleanser Dove Facial Foam, while Chanel sent free trial offers of its new skincare product Precision to 120,000 women in five cities. Unilever gained over 9,000 registrations from its promotion, while Chanel cleared all of its trial packages within a week of the emails being sent. Both clients sourced emails from a database of people registered to receive marketing messages operated by online...

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