Omar Oakes
Jan 11, 2019

CES: Are agencies still going there for inspiration?

Agencies have descended on CES to find out how the latest tech innovations will impact advertising, but how much does networking with clients get in the way?

This year’s Consumer Electronics Show features the latest in shiny gadgetry from LG’s fold-away 8K TV to a super-duper lightsaber that costs $250.

It is also a chance for the world’s tech giants to throw their weight around. This year, Apple, which never exhibits at CES, trolled its rivals with a huge billboard in Las Vegas that touted the iPhone’s privacy credentials.

Meanwhile, Google and Amazon’s voice technology has been...

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