HONG KONG Cerebos has launched its first campaign for Brand's Essence of Chicken since handing the account to DDB earlier this year.
The new campaign aims to make the product more relevant, as it battles competition from the likes of coffee chains and energy drinks. The TV spots depict target consumers - office workers and students - juggling the multiple tasks and pressures of daily life, revolving around the tagline 'Brand's Essence of Chicken, mental brilliance for brilliant...
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