Dec 14, 2006

Central banks on festive ad appeal

HONG KONG Hongkong Land is targeting 'spenderellas' via a new Christmas advertising campaign that bids to boost spending in the Central district.

HONG KONG Hongkong Land is targeting 'spenderellas' via a new Christmas advertising campaign that bids to boost spending in the Central district.

The campaign features illustrations by Graham Baker Smith, with Shya-La-La and MindShare handling creative and media, respectively.

Smith's vast illustration experience in children's books combined with the art direction from Shya-La-La Production has resulted in a magical and festive atmosphere for Central, said Hongkong Land executive director of commercial property, Raymond Chow. The...

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