While Yahoo has been around for 15 years, it faced a challenge in reconnecting with a younger audience exposed to a plethora of online and social networking brands. Yahoo needed to develop a strategy with a strong call to action for the target audience 18 to 25-year-olds in Singapore and Malaysia to discover, in a fun and relevant way, what Yahoo had to offer them.
Yahoo wanted consumers to discover...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events