The agency enlisted Kingsley Smith of Management Development Asia-Pacific for a two-day training course focused on "selling creative ideas".
Jane Barratt, managing director at Euro RSCG, said: "When you go into a pitch, everyone is involved. The aim of the training is to improve everyone's skill and to make people more aware of the situation when creative needs to be sold. It encouraged people to look at the situation from different points of view and to understand the different groups involved."
She added that earlier training initiatives by the agency focused on leadership and time management abilities.
"We've done a lot of training this year, but selling creative is what we all have to do and all teams need to play an active part, from account servicing to creatives," said Barratt.
Smith, who was formerly chairman and managing director of McCann-Erickson in Hong Kong, said about 40 staff from Euro took part in the training course.
"Role reversal is important to this type of training and it can act as a powerful learning experience. For advertising agencies, selling becomes even more important when you work with intangible ideas," said Smith, who set up Management Development in 1994.
The latest training initiative follows an earlier programme conducted by the Hong Kong Academy of Arts. "In that training programme, we added depth by inviting a theatre director. It was focused on how to present yourself, how to project your voice and basically how to hone your skill for a pitch," she added.