Staff Reporters
Mar 21, 2016

Carat names Malaysia CEO

MALAYSIA - Carat Malaysia promoted Darren Yuen to CEO, succeeding Bala Pomaleh who has left to join IPG Mediabrands.

Darren Yuen
Darren Yuen

IPG Mediabrands announced Pomaleh's hiring, and confirmed the resignation of Prashant Kumar, president of its world markets cluster and CEO of its Malaysia office, earlier today.

Yuen's appointment is effective immediately.

He has been with Carat Malaysia for 19 years, ascending from research to media planning and subsequently to client account management before being named general manager in business operations management three and a half years ago. He was was named to Campaign Asia-Pacific's 40 under 40 in 2014.

Yuen will report to Nicky Lim, CEO of Dentsu Aegis Network Malaysia.

“Darren has been with Carat since its establishment in Malaysia," Lim said in a release. "Over the years, he has demonstrated brilliant commercial acumen, management and communications skills and leadership abilities.”

Lim also thanked Pomaleh for this "significant contributions" and wished him well.

“I have seen Carat grown from strength to strength to be the leading agency today and I am honoured to be given the opportunity to take the lead into the new digital era," Yuen said. 


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