The Singapore-based Williams will report to Sean O'Brien, CEO of Carat Asia-Pacific. She will work with existing clients and drive new international business for the company. She will be responsible for product development, consistency and collaboration across the region.
“As technology and media continue to converge ever more rapidly, we need to continue to attract talent to our business that understands how best to leverage this convergence to drive business value to our clients through media," O'Brien said. He added that Williams business focus and digital expertise helped her clinch the job.
Williams has more than 13 years experience in international marketing communications and business development. She spent seven years as MD for Columbus Media International, the global collective for independent media agencies. She previously worked at UK-based Independent media agencies BLM (now Arena Media) and Walker Media.