See all of Campaign Asia-Pacific's Cannes coverage here, and visit [email protected] for round-the-clock festival coverage by our entire international team.
The Grand Prix for Whybin /TBWA Group Melbourne honoured the jubilantly garish 'GAYTMs' the agency created for ANZ bank during the Sydney Gay and Lesbian Mardi Gras.
Gold winners included:
- In Media: PHD India / Lowe and Partners Mumbai and FCB New Zealand
- In Mobile: DDB Group Singapore, Bascule Tokyo, DDB Group Melbourne and Lowe and Partners Mumbai
- In Outdoor: BBDO Proximity Singapore, Dentsu Tokyo and Hakuhodo Tokyo.
However, with the exception of Creative Effectiveness and Mobile, the juries don't seem too impressed by work from the region, at least so far. Considered against the region's population and economic vitality, the numbers tell the tale. We will leave it to other to speculate whether the numbers arise from a lack of entries, lacklustre work or an unjust lack of recognition on the part of the juries.
| Category | Grand Prix | Gold | Total awards |
| Media | 0 | 3/13 (7.7%) | 19/92 (20.7%) |
| Outdoor | 1 | 4/18 (22.2%) | 38/129 (29.5%) |
| Mobile | 0 | 4/11 (36.4%) | 16/54 (29.6%) |
| Direct | 0 | 1/18 (5.5%) | 16/75 (21.3%) |
| PR | 0 | 2/13 (15.4%) | 13/71 (18.3%) |
| Promo & Activation | 0 | 2/20 (10%) | 10/94 (10.6%) |
| Creative Effectiveness | 1 | NA | 3/7 (42.9%) |
Also at the awards, Starcom MediaVest won the Media Network of the Year title, awarded to the media agency network that obtains the highest score for entries in the Media Lions. PHD Worldwide came second and OMD Worldwide third. Richard Plepler, chairman & CEO of HBO, accepted the Media Person of the Year award.
Tables showing all of the APAC winners in the Media, Mobile and Outdoor categories follow (yesterday's winners are here). Note: Duplicate entries in the tables indicate wins in different entry categories. Please see the official Cannes winner page for global winners and details.
| Title | Advertiser | Product | Entrant / Agency | Country |
Media Company |
| GOLD | |||||
| KAN KHAJURA TESAN | HINDUSTAN UNILEVER | KAN KHAJURA TESAN | PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai | INDIA | PHD INDIA Mumbai |
| BANK JOB | BROTHERS IN ARMS | MENTORING | FCB NEW ZEALAND Auckland | NEW ZEALAND | |
| KAN KHAJURA TESAN | HINDUSTAN UNILEVER | KAN KHAJURA TESAN | PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai | INDIA | PHD INDIA Mumbai |
| SILVER | |||||
| THE SMART PHONE LINE | SAMSUNG NEW ZEALAND | GALAXY S4 | COLENSO BBDO Auckland | NEW ZEALAND | STARCOM NEW ZEALAND Auckland |
| BRONZE | |||||
| POCARI MUSIC PLAYER | OTSUKA PHARMACEUTICAL | POCARI SWEAT | DENTSU Tokyo | JAPAN | |
| RICE-CODE | INAKADATE VILLAGE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN | HAKUHODO DY MEDIA PARTNERS Tokyo |
| AUSSIE BUILDERS | MARS AUSTRALIA | SNICKERS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | STARCOM MELBOURNE |
| DUPE | YARRA VALLEY WATER | WATER UTILITIES | OGILVY MELBOURNE | AUSTRALIA | |
| BANANA REPUBLIC | BANANA REPUBLIC | CHARITY | IRIS WORLDWIDE INDONESIA Jakarta | INDONESIA | |
| ANIMAL STRIKE | PAW JUSTICE | CHARITY | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND | OMD Auckland |
| MESSAGE BARTER | THE AKANKSHA FOUNDATION | THE AKANKSHA FOUNDATION SCHOOLS | OGILVY & MATHER INDIA Mumbai | INDIA | |
| SAFE DRIVING PROGRAM | SAMSUNG | S-DRIVE | LEO BURNETT SYDNEY | AUSTRALIA | STARCOM MEDIAVEST GROUP Sydney |
| THE BOTTLED WALKMAN | SONY NEW ZEALAND | RETAIL ITEM - WATERPROOF HEADPHONES LAUNCH | FCB NEW ZEALAND Auckland | NEW ZEALAND | |
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN\TBWA GROUP MELBOURNE | AUSTRALIA | PHD Melbourne |
| MOVIE EMOJI | SINGTEL | SINGTEL MIO TV | OGILVY & MATHER SINGAPORE | SINGAPORE | MEC Singapore |
| I SEE FRIES | McDONALDS | DDB Sydney | AUSTRALIA | OMD SYDNEY | |
| BANANA REPUBLIC | BANANA REPUBLIC | CHARITY | IRIS WORLDWIDE INDONESIA Jakarta | INDONESIA | |
| DUPE | YARRA VALLEY WATER | WATER UTILITIES | OGILVY MELBOURNE | AUSTRALIA | |
| THE SMART PHONE LINE | SAMSUNG NEW ZEALAND | GALAXY S4 | COLENSO BBDO Auckland | NEW ZEALAND | STARCOM NEW ZEALAND Auckland |
| Title | Advertiser | Product | Entrant / Agency | Country |
| GOLD | ||||
| OFFLINE BOOK | MATH PAPER PRESS | PRINTED BOOKS | DDB GROUP SINGAPORE | SINGAPORE |
| BLOODY TUBE | BASCULE INC. | M.I.E.S.(MASSIVE INTERACTIVE ENTERTAINMENT SYSTEM) | BASCULE Tokyo | JAPAN |
| MINUTE OF SILENCE | RSL AUSTRALIA | ANZAC APPEAL | DDB GROUP MELBOURNE | AUSTRALIA |
| THE KAN KHAJURA STATION | UNILEVER INDIA | AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE. | LOWE AND PARTNERS WORLDWIDE Mumbai | INDIA |
| SILVER | ||||
| THE GUARDIAN ANGEL | ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH (AWARE) | NON-PROFIT | JWT SINGAPORE | SINGAPORE |
| PENNY THE PIRATE | LUXOTTICA | OPSM KIDS EYE SCREENING TOOL | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| MOVIE EMOJI | SINGTEL | SINGTEL MIO TV | OGILVY & MATHER SINGAPORE | SINGAPORE |
| RIP CURL SEARCH GPS | RIP CURL | SURFING SPORTSWEAR & EQUIPMENT | VML Sydney | AUSTRALIA |
| FOOD PHOTOS SAVE LIVES | UNICEF | PUBLIC AWARENESS | FCB NEW ZEALAND Auckland | NEW ZEALAND |
| HAIRTAGPROJECT | THE LOUNGE HAIR SALON | HAIR DONATION CAMPAIGN | BBDO PROXIMITY THAILAND Bangkok | THAILAND |
| BRONZE | ||||
| RIP CURL SEARCH GPS | RIP CURL | SURFING SPORTSWEAR & EQUIPMENT | VML Sydney | AUSTRALIA |
| VIDEO STAMP | AUSTRALIA POST | AUSTRALIA POST VIDEO STAMP | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| DUMB WAYS TO DIE: GAME | METRO TRAINS | PUBLIC TRANSPORT | McCANN MELBOURNE | AUSTRALIA |
| SAFE DRIVING PROGRAM | SAMSUNG | S-DRIVE | LEO BURNETT SYDNEY | AUSTRALIA |
| GAME OF PHONES | VIRGIN MOBILE AUSTRALIA | VIRGIN MOBILE | HAVAS WORLDWIDE AUSTRALIA Sydney | AUSTRALIA |
| UNSELFIE | TYPHOON YOLANDA APPEAL | FUNDRAISING | BBDO GUERRERO Makati City | THE PHILIPPINES |
| Title | Advertiser | Product | Entrant / Agency | Country |
| GRAND PRIX | ||||
| ANZ GAYTMS | ANZ | ANZ BANK | WHYBIN \ TBWA GROUP MELBOURNE | AUSTRALIA |
| GOLD | ||||
| RICE-CODE | INAKADATE VILLAGE | INAKADATE VILLAGE | HAKUHODO Tokyo | JAPAN |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN |
| UN / DEUX / TROIS / QUATRE / CINQ | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMTY SINGAPORE | SINGAPORE |
| CITYSCAPE 1 - 5 | INFAS PUBLICATIONS, INC. | WWD JAPAN | HAKUHODO Tokyo | JAPAN |
| SILVER | ||||
| TANGERINE / MANGO / PEAR | PERFETTI VAN MELLE | BIG BABOL | McCANN WORLDGROUP INDIA Mumbai | INDIA |
| A CUT ABOVE | ZHANG XIAO QUAN | ZHANG XIAO QUAN KNIFE | Y&R SHANGHAI | CHINA |
| BIG MAC LEGENDS - SUPERMAN / MARILYN / ALI | McDONALDS | McDONALDS | DDB Sydney | AUSTRALIA |
| SPEED LIMIT / NO TRUCKS / TRAFFIC LIGHT AHEAD / NO PEDESTRIANS / NO ENTRY | SHANGHAI GENERAL MOTORS | BUICK | LOWE CHINA Shanghai | CHINA |
| TANGERINE / MANGO / PEAR | PERFETTI VAN MELLE | BIG BABOL | McCANN WORLDGROUP INDIA Mumbai | INDIA |
| UN / DEUX / TROIS / QUATRE / CINQ | ASIA PACIFIC BREWERIES SINGAPORE | GUINNESS | BBDO PROXIMTY SINGAPORE | SINGAPORE |
| A CUT ABOVE | ZHANG XIAO QUAN | ZHANG XIAO QUAN KNIFE | Y&R SHANGHAI | CHINA |
| DA VINCI / VAN GOGH / WOOD / MAGRITTE | LEGO / HAMLEYS | TOY STORE | GEOMETRY GLOBAL Hong Kong / OGILVY & MATHER GROUP HONG KONG | HONG KONG |
| PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY | PENGUIN CHINA | AUDIOBOOKS | Y&R BEIJING | CHINA |
| APPLE / SHIP / HOUSE | PENGUIN CHINA | LADYBIRD BOOKS | Y&R BEIJING | CHINA |
| AIR-OIL | PHILIPS | PHILIPS AIR FRYER | OGILVY & MATHER SINGAPORE | SINGAPORE |
| PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY | PENGUIN CHINA | AUDIOBOOKS | Y&R BEIJING | CHINA |
| PLASTIC KIDS / PLASTIC GRANDMA \ PLASTIC DUDES | SM PRIME HOLDINGS INC. | SM ECO BAG | LOWE PHILIPPINES Makati City | THE PHILIPPINES |
| BRONZE | ||||
| COKE RAINBOW BILLBOARD | COCA-COLA | COCA-COLA | OGILVY & MATHER Sydney | AUSTRALIA |
| CAT / BEAR / CAMEL | PREMIER TISSUES | KITCHEN TISSUES | McCANN WORLDGROUP INDIA Mumbai | INDIA |
| BOOBS | PACIFIC BRANDS UNDERWEAR GROUP | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA |
| SOUND OF HONDA / AYRTON SENNA 1989 | HONDA MOTOR CO. | INTERNAVI | DENTSU Tokyo | JAPAN |
| SHARK / TIGER | WWF | WWF | LEO BURNETT SYDNEY | AUSTRALIA |
| MINI FAN / KISS / HANDKERCHIEF | HEINZ | CHILI SAUCE | LEAGAS DELANEY SHANGHAI | CHINA |
| JOYSTICK VS. FOOTBALL / TABLET VS. TREE / MOBILE VS. SAND | UNILEVER | OMO | LOWE VIETNAM Ho Chi Minh City | VIETNAM |
| CAT / BEAR / CAMEL | PREMIER TISSUES | KITCHEN TISSUES | McCANN WORLDGROUP INDIA Mumbai | INDIA |
| BLISSFUL DOG / WINDBLOWN DOG / CONFUSED DOG | PANASONIC | NANOE AUTOMOTIVE TECHNOLOGY | SAATCHI & SAATCHI Sydney | AUSTRALIA |
| MEN / WOMEN | MIYAMOTO GLASSES SHOP | MIYAMOTO GLASSES SHOP | I&S BBDO Tokyo | JAPAN |
| 7686C / 361C / 158C | PANTONE | PANTONE | Y&R SHANGHAI | CHINA |
| RHINO / SHARK / TIGER | WWF | WWF | LEO BURNETT SYDNEY | AUSTRALIA |
| THE BOTTLED WALKMAN | SONY NZ | RETAIL ITEM - WATERPROOF HEADPHONES LAUNCH | FCB NEW ZEALAND Auckland | NEW ZEALAND |
| POCKET FIRE EXTINGUISHER | CITY OF LAS PINAS | CITY OF LAS PINAS FIRE PREVENTION MONTH | DDB DM9JAYMESYFU/DIGIT Makati City | THE PHILIPPINES |
| REBIRTH OF SOUND | DTAC | TELECOMMUNICATION | Y&R THAILAND Bangkok | THAILAND |
| EFFECTIVE MICROORGANISMS CALENDAR | EMRO ASIA CO.,LTD | EM | CREATIVE JUICE \ BANGKOK | THAILAND |
| INVISIBLE PEOPLE | UNHCR | A REFUGEE EXHIBITION | CHEIL WORLDWIDE Seoul | SOUTH KOREA |
| #BRINGDOWNTHEKING | SKY TELEVISION | GAME OF THRONES SEASON 4 LAUNCH | DDB GROUP NEW ZEALAND Auckland | NEW ZEALAND |
| THE SMART PHONE LINE | SAMSUNG NEW ZEALAND | GALAXY S4 | COLENSO BBDO Auckland | NEW ZEALAND |
| GRANDPA'S TEETH / CAVITIES ATTACK AT NIGHT / GOOD FOOD VS. BAD FOOD | COLGATE PALMOLIVE | TOOTHPASTE | RED FUSE COMMUNICATIONS Hong Kong / Y&R MALAYSIA Kuala Lumpur | HONG KONG |
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