Matthew Miller
Jun 18, 2014

Cannes winners: Media, Mobile and Outdoor

CANNES - At the ceremony revealing the Media, Mobile and Outdoor winners, Whybin / TBWA Melbourne won a Grand Prix in the Outdoor category. But overall, the juries continued a trend that began the previous night, awarding a disproportionately low number of awards to Asia-Pacific work.

'GAYTMs' cashes in with Grand Prix
'GAYTMs' cashes in with Grand Prix

See all of Campaign Asia-Pacific's Cannes coverage here, and visit [email protected] for round-the-clock festival coverage by our entire international team.

The Grand Prix for Whybin /TBWA Group Melbourne honoured the jubilantly garish 'GAYTMs' the agency created for ANZ bank during the Sydney Gay and Lesbian Mardi Gras.

Gold winners included:

  • In Media: PHD India / Lowe and Partners Mumbai and FCB New Zealand
  • In Mobile: DDB Group Singapore, Bascule Tokyo, DDB Group Melbourne and Lowe and Partners Mumbai
  • In Outdoor: BBDO Proximity Singapore, Dentsu Tokyo and Hakuhodo Tokyo. 

However, with the exception of Creative Effectiveness and Mobile, the juries don't seem too impressed by work from the region, at least so far. Considered against the region's population and economic vitality, the numbers tell the tale. We will leave it to other to speculate whether the numbers arise from a lack of entries, lacklustre work or an unjust lack of recognition on the part of the juries. 

Category Grand Prix Gold Total awards
Media 0 3/13 (7.7%) 19/92 (20.7%)
Outdoor 1 4/18 (22.2%) 38/129 (29.5%)
Mobile 0 4/11 (36.4%) 16/54 (29.6%)
Direct 0 1/18 (5.5%) 16/75 (21.3%)
PR 0 2/13 (15.4%) 13/71 (18.3%)
Promo & Activation 0 2/20 (10%) 10/94 (10.6%)
Creative Effectiveness 1 NA 3/7 (42.9%)

 

Also at the awards, Starcom MediaVest won the Media Network of the Year title, awarded to the media agency network that obtains the highest score for entries in the Media Lions. PHD Worldwide came second and OMD Worldwide third. Richard Plepler, chairman & CEO of HBO, accepted the Media Person of the Year award.

Tables showing all of the APAC winners in the MediaMobile and Outdoor categories follow (yesterday's winners are here). Note: Duplicate entries in the tables indicate wins in different entry categories. Please see the official Cannes winner page for global winners and details.

 

MEDIA

Title Advertiser Product Entrant / Agency Country Media
Company
GOLD          
KAN KHAJURA TESAN HINDUSTAN UNILEVER KAN KHAJURA TESAN PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai INDIA PHD INDIA Mumbai
BANK JOB BROTHERS IN ARMS MENTORING FCB NEW ZEALAND Auckland NEW ZEALAND  
KAN KHAJURA TESAN HINDUSTAN UNILEVER KAN KHAJURA TESAN PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai INDIA PHD INDIA Mumbai
SILVER          
THE SMART PHONE LINE SAMSUNG NEW ZEALAND GALAXY S4 COLENSO BBDO Auckland NEW ZEALAND STARCOM NEW ZEALAND Auckland
BRONZE          
POCARI MUSIC PLAYER OTSUKA PHARMACEUTICAL POCARI SWEAT DENTSU Tokyo JAPAN  
RICE-CODE INAKADATE VILLAGE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo
AUSSIE BUILDERS MARS AUSTRALIA SNICKERS CLEMENGER BBDO MELBOURNE AUSTRALIA STARCOM MELBOURNE
DUPE YARRA VALLEY WATER WATER UTILITIES OGILVY MELBOURNE AUSTRALIA  
BANANA REPUBLIC BANANA REPUBLIC CHARITY IRIS WORLDWIDE INDONESIA Jakarta INDONESIA  
ANIMAL STRIKE PAW JUSTICE CHARITY DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD Auckland
MESSAGE BARTER THE AKANKSHA FOUNDATION THE AKANKSHA FOUNDATION SCHOOLS OGILVY & MATHER INDIA Mumbai INDIA  
SAFE DRIVING PROGRAM SAMSUNG S-DRIVE LEO BURNETT SYDNEY AUSTRALIA STARCOM MEDIAVEST GROUP Sydney
THE BOTTLED WALKMAN SONY NEW ZEALAND RETAIL ITEM - WATERPROOF HEADPHONES LAUNCH FCB NEW ZEALAND Auckland NEW ZEALAND  
ANZ GAYTMS ANZ ANZ BANK WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA PHD Melbourne
MOVIE EMOJI SINGTEL SINGTEL MIO TV OGILVY & MATHER SINGAPORE SINGAPORE MEC Singapore
I SEE FRIES McDONALDS   DDB Sydney AUSTRALIA OMD SYDNEY
BANANA REPUBLIC BANANA REPUBLIC CHARITY IRIS WORLDWIDE INDONESIA Jakarta INDONESIA  
DUPE YARRA VALLEY WATER WATER UTILITIES OGILVY MELBOURNE AUSTRALIA  
THE SMART PHONE LINE SAMSUNG NEW ZEALAND GALAXY S4 COLENSO BBDO Auckland NEW ZEALAND STARCOM NEW ZEALAND Auckland

 

MOBILE

Title Advertiser Product Entrant / Agency Country
GOLD        
OFFLINE BOOK MATH PAPER PRESS PRINTED BOOKS DDB GROUP SINGAPORE SINGAPORE
BLOODY TUBE BASCULE INC. M.I.E.S.(MASSIVE INTERACTIVE ENTERTAINMENT SYSTEM) BASCULE Tokyo JAPAN
MINUTE OF SILENCE RSL AUSTRALIA ANZAC APPEAL DDB GROUP MELBOURNE AUSTRALIA
THE KAN KHAJURA STATION UNILEVER INDIA AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE. LOWE AND PARTNERS WORLDWIDE Mumbai INDIA
SILVER        
THE GUARDIAN ANGEL ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH (AWARE) NON-PROFIT JWT SINGAPORE SINGAPORE
PENNY THE PIRATE LUXOTTICA OPSM KIDS EYE SCREENING TOOL SAATCHI & SAATCHI Sydney AUSTRALIA
MOVIE EMOJI SINGTEL SINGTEL MIO TV OGILVY & MATHER SINGAPORE SINGAPORE
RIP CURL SEARCH GPS RIP CURL SURFING SPORTSWEAR & EQUIPMENT VML Sydney AUSTRALIA
FOOD PHOTOS SAVE LIVES UNICEF PUBLIC AWARENESS FCB NEW ZEALAND Auckland NEW ZEALAND
HAIRTAGPROJECT THE LOUNGE HAIR SALON HAIR DONATION CAMPAIGN BBDO PROXIMITY THAILAND Bangkok THAILAND
BRONZE        
RIP CURL SEARCH GPS RIP CURL SURFING SPORTSWEAR & EQUIPMENT VML Sydney AUSTRALIA
VIDEO STAMP AUSTRALIA POST AUSTRALIA POST VIDEO STAMP CLEMENGER BBDO MELBOURNE AUSTRALIA
DUMB WAYS TO DIE: GAME METRO TRAINS PUBLIC TRANSPORT McCANN MELBOURNE AUSTRALIA
SAFE DRIVING PROGRAM SAMSUNG S-DRIVE LEO BURNETT SYDNEY AUSTRALIA
GAME OF PHONES VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
UNSELFIE TYPHOON YOLANDA APPEAL FUNDRAISING BBDO GUERRERO Makati City THE PHILIPPINES

 

OUTDOOR

Title Advertiser Product Entrant / Agency Country
GRAND PRIX        
ANZ GAYTMS ANZ ANZ BANK WHYBIN \ TBWA GROUP MELBOURNE AUSTRALIA
GOLD        
RICE-CODE INAKADATE VILLAGE INAKADATE VILLAGE HAKUHODO Tokyo JAPAN
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN
UN / DEUX / TROIS / QUATRE / CINQ ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE
CITYSCAPE 1 - 5 INFAS PUBLICATIONS, INC. WWD JAPAN HAKUHODO Tokyo JAPAN
SILVER        
TANGERINE / MANGO / PEAR PERFETTI VAN MELLE BIG BABOL McCANN WORLDGROUP INDIA Mumbai INDIA
A CUT ABOVE ZHANG XIAO QUAN ZHANG XIAO QUAN KNIFE Y&R SHANGHAI CHINA
BIG MAC LEGENDS - SUPERMAN / MARILYN / ALI McDONALDS McDONALDS DDB Sydney AUSTRALIA
SPEED LIMIT / NO TRUCKS / TRAFFIC LIGHT AHEAD / NO PEDESTRIANS / NO ENTRY SHANGHAI GENERAL MOTORS BUICK LOWE CHINA Shanghai CHINA
TANGERINE / MANGO / PEAR PERFETTI VAN MELLE BIG BABOL McCANN WORLDGROUP INDIA Mumbai INDIA
UN / DEUX / TROIS / QUATRE / CINQ ASIA PACIFIC BREWERIES SINGAPORE GUINNESS BBDO PROXIMTY SINGAPORE SINGAPORE
A CUT ABOVE ZHANG XIAO QUAN ZHANG XIAO QUAN KNIFE Y&R SHANGHAI CHINA
DA VINCI / VAN GOGH / WOOD / MAGRITTE LEGO / HAMLEYS TOY STORE GEOMETRY GLOBAL Hong Kong / OGILVY & MATHER GROUP HONG KONG HONG KONG
PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY PENGUIN CHINA AUDIOBOOKS Y&R BEIJING CHINA
APPLE / SHIP / HOUSE PENGUIN CHINA LADYBIRD BOOKS Y&R BEIJING CHINA
AIR-OIL PHILIPS PHILIPS AIR FRYER OGILVY & MATHER SINGAPORE SINGAPORE
PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY PENGUIN CHINA AUDIOBOOKS Y&R BEIJING CHINA
PLASTIC KIDS / PLASTIC GRANDMA \ PLASTIC DUDES SM PRIME HOLDINGS INC. SM ECO BAG LOWE PHILIPPINES Makati City THE PHILIPPINES
BRONZE        
COKE RAINBOW BILLBOARD COCA-COLA COCA-COLA OGILVY & MATHER Sydney AUSTRALIA
CAT / BEAR / CAMEL PREMIER TISSUES KITCHEN TISSUES McCANN WORLDGROUP INDIA Mumbai INDIA
BOOBS PACIFIC BRANDS UNDERWEAR GROUP BONDS CLEMENGER BBDO MELBOURNE AUSTRALIA
SOUND OF HONDA / AYRTON SENNA 1989 HONDA MOTOR CO. INTERNAVI DENTSU Tokyo JAPAN
SHARK / TIGER WWF WWF LEO BURNETT SYDNEY AUSTRALIA
MINI FAN / KISS / HANDKERCHIEF HEINZ CHILI SAUCE LEAGAS DELANEY SHANGHAI CHINA
JOYSTICK VS. FOOTBALL / TABLET VS. TREE / MOBILE VS. SAND UNILEVER OMO LOWE VIETNAM Ho Chi Minh City VIETNAM
CAT / BEAR / CAMEL PREMIER TISSUES KITCHEN TISSUES McCANN WORLDGROUP INDIA Mumbai INDIA
BLISSFUL DOG / WINDBLOWN DOG / CONFUSED DOG PANASONIC NANOE AUTOMOTIVE TECHNOLOGY SAATCHI & SAATCHI Sydney AUSTRALIA
MEN / WOMEN MIYAMOTO GLASSES SHOP MIYAMOTO GLASSES SHOP I&S BBDO Tokyo JAPAN
7686C / 361C / 158C PANTONE PANTONE Y&R SHANGHAI CHINA
RHINO / SHARK / TIGER WWF WWF LEO BURNETT SYDNEY AUSTRALIA
THE BOTTLED WALKMAN SONY NZ RETAIL ITEM - WATERPROOF HEADPHONES LAUNCH FCB NEW ZEALAND Auckland NEW ZEALAND
POCKET FIRE EXTINGUISHER CITY OF LAS PINAS CITY OF LAS PINAS FIRE PREVENTION MONTH DDB DM9JAYMESYFU/DIGIT Makati City THE PHILIPPINES
REBIRTH OF SOUND DTAC TELECOMMUNICATION Y&R THAILAND Bangkok THAILAND
EFFECTIVE MICROORGANISMS CALENDAR EMRO ASIA CO.,LTD EM CREATIVE JUICE \ BANGKOK THAILAND
INVISIBLE PEOPLE UNHCR A REFUGEE EXHIBITION CHEIL WORLDWIDE Seoul SOUTH KOREA
#BRINGDOWNTHEKING SKY TELEVISION GAME OF THRONES SEASON 4 LAUNCH DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
THE SMART PHONE LINE SAMSUNG NEW ZEALAND GALAXY S4 COLENSO BBDO Auckland NEW ZEALAND
GRANDPA'S TEETH / CAVITIES ATTACK AT NIGHT / GOOD FOOD VS. BAD FOOD COLGATE PALMOLIVE TOOTHPASTE RED FUSE COMMUNICATIONS Hong Kong / Y&R MALAYSIA Kuala Lumpur HONG KONG

 

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