Cannes winners: Media, Mobile and Outdoor

See all of Campaign Asia-Pacific's Cannes coverage here, and visit [email protected] for round-the-clock festival coverage by our entire international team.

The Grand Prix for Whybin /TBWA Group Melbourne honoured the jubilantly garish 'GAYTMs' the agency created for ANZ bank during the Sydney Gay and Lesbian Mardi Gras.

Gold winners included:

• In Media: PHD India / Lowe and Partners Mumbai and FCB New Zealand
• In Mobile: DDB Group Singapore, Bascule Tokyo, DDB Group Melbourne and Lowe and Partners Mumbai
• In Outdoor: BBDO Proximity Singapore, Dentsu Tokyo and Hakuhodo Tokyo. 

However, with the exception of Creative Effectiveness and Mobile, the juries don't seem too impressed by work from the region, at least so far. Considered against the region's population and economic vitality, the numbers tell the tale. We will leave it to other to speculate whether the numbers arise from a lack of entries, lacklustre work or an unjust lack of recognition on the part of the juries. 

Category	Grand Prix	Gold	Total awards
Media	0	3/13 (7.7%)	19/92 (20.7%)
Outdoor	1	4/18 (22.2%)	38/129 (29.5%)
Mobile	0	4/11 (36.4%)	16/54 (29.6%)
Direct	0	1/18 (5.5%)	16/75 (21.3%)
PR	0	2/13 (15.4%)	13/71 (18.3%)
Promo & Activation	0	2/20 (10%)	10/94 (10.6%)
Creative Effectiveness	1	NA	3/7 (42.9%)

 

Also at the awards, Starcom MediaVest won the Media Network of the Year title, awarded to the media agency network that obtains the highest score for entries in the Media Lions. PHD Worldwide came second and OMD Worldwide third. Richard Plepler, chairman & CEO of HBO, accepted the Media Person of the Year award.

Tables showing all of the APAC winners in the Media, Mobile and Outdoor categories follow (yesterday's winners are here). Note: Duplicate entries in the tables indicate wins in different entry categories. Please see the official Cannes winner page for global winners and details.

 

MEDIA

Title	Advertiser	Product	Entrant / Agency	Country	Media Company
GOLD
KAN KHAJURA TESAN	HINDUSTAN UNILEVER	KAN KHAJURA TESAN	PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai	INDIA	PHD INDIA Mumbai
BANK JOB	BROTHERS IN ARMS	MENTORING	FCB NEW ZEALAND Auckland	NEW ZEALAND
KAN KHAJURA TESAN	HINDUSTAN UNILEVER	KAN KHAJURA TESAN	PHD INDIA Mumbai / LOWE AND PARTNERS WORLDWIDE Mumbai	INDIA	PHD INDIA Mumbai
SILVER
THE SMART PHONE LINE	SAMSUNG NEW ZEALAND	GALAXY S4	COLENSO BBDO Auckland	NEW ZEALAND	STARCOM NEW ZEALAND Auckland
BRONZE
POCARI MUSIC PLAYER	OTSUKA PHARMACEUTICAL	POCARI SWEAT	DENTSU Tokyo	JAPAN
RICE-CODE	INAKADATE VILLAGE	INAKADATE VILLAGE	HAKUHODO Tokyo	JAPAN	HAKUHODO DY MEDIA PARTNERS Tokyo
AUSSIE BUILDERS	MARS AUSTRALIA	SNICKERS	CLEMENGER BBDO MELBOURNE	AUSTRALIA	STARCOM MELBOURNE
DUPE	YARRA VALLEY WATER	WATER UTILITIES	OGILVY MELBOURNE	AUSTRALIA
BANANA REPUBLIC	BANANA REPUBLIC	CHARITY	IRIS WORLDWIDE INDONESIA Jakarta	INDONESIA
ANIMAL STRIKE	PAW JUSTICE	CHARITY	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	OMD Auckland
MESSAGE BARTER	THE AKANKSHA FOUNDATION	THE AKANKSHA FOUNDATION SCHOOLS	OGILVY & MATHER INDIA Mumbai	INDIA
SAFE DRIVING PROGRAM	SAMSUNG	S-DRIVE	LEO BURNETT SYDNEY	AUSTRALIA	STARCOM MEDIAVEST GROUP Sydney
THE BOTTLED WALKMAN	SONY NEW ZEALAND	RETAIL ITEM - WATERPROOF HEADPHONES LAUNCH	FCB NEW ZEALAND Auckland	NEW ZEALAND
ANZ GAYTMS	ANZ	ANZ BANK	WHYBIN\TBWA GROUP MELBOURNE	AUSTRALIA	PHD Melbourne
MOVIE EMOJI	SINGTEL	SINGTEL MIO TV	OGILVY & MATHER SINGAPORE	SINGAPORE	MEC Singapore
I SEE FRIES	McDONALDS		DDB Sydney	AUSTRALIA	OMD SYDNEY
BANANA REPUBLIC	BANANA REPUBLIC	CHARITY	IRIS WORLDWIDE INDONESIA Jakarta	INDONESIA
DUPE	YARRA VALLEY WATER	WATER UTILITIES	OGILVY MELBOURNE	AUSTRALIA
THE SMART PHONE LINE	SAMSUNG NEW ZEALAND	GALAXY S4	COLENSO BBDO Auckland	NEW ZEALAND	STARCOM NEW ZEALAND Auckland

 

MOBILE

Title	Advertiser	Product	Entrant / Agency	Country
GOLD
OFFLINE BOOK	MATH PAPER PRESS	PRINTED BOOKS	DDB GROUP SINGAPORE	SINGAPORE
BLOODY TUBE	BASCULE INC.	M.I.E.S.(MASSIVE INTERACTIVE ENTERTAINMENT SYSTEM)	BASCULE Tokyo	JAPAN
MINUTE OF SILENCE	RSL AUSTRALIA	ANZAC APPEAL	DDB GROUP MELBOURNE	AUSTRALIA
THE KAN KHAJURA STATION	UNILEVER INDIA	AN ON DEMAND ENTERTAINMENT CHANNEL ON A MOBILE PHONE.	LOWE AND PARTNERS WORLDWIDE Mumbai	INDIA
SILVER
THE GUARDIAN ANGEL	ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH (AWARE)	NON-PROFIT	JWT SINGAPORE	SINGAPORE
PENNY THE PIRATE	LUXOTTICA	OPSM KIDS EYE SCREENING TOOL	SAATCHI & SAATCHI Sydney	AUSTRALIA
MOVIE EMOJI	SINGTEL	SINGTEL MIO TV	OGILVY & MATHER SINGAPORE	SINGAPORE
RIP CURL SEARCH GPS	RIP CURL	SURFING SPORTSWEAR & EQUIPMENT	VML Sydney	AUSTRALIA
FOOD PHOTOS SAVE LIVES	UNICEF	PUBLIC AWARENESS	FCB NEW ZEALAND Auckland	NEW ZEALAND
HAIRTAGPROJECT	THE LOUNGE HAIR SALON	HAIR DONATION CAMPAIGN	BBDO PROXIMITY THAILAND Bangkok	THAILAND
BRONZE
RIP CURL SEARCH GPS	RIP CURL	SURFING SPORTSWEAR & EQUIPMENT	VML Sydney	AUSTRALIA
VIDEO STAMP	AUSTRALIA POST	AUSTRALIA POST VIDEO STAMP	CLEMENGER BBDO MELBOURNE	AUSTRALIA
DUMB WAYS TO DIE: GAME	METRO TRAINS	PUBLIC TRANSPORT	McCANN MELBOURNE	AUSTRALIA
SAFE DRIVING PROGRAM	SAMSUNG	S-DRIVE	LEO BURNETT SYDNEY	AUSTRALIA
GAME OF PHONES	VIRGIN MOBILE AUSTRALIA	VIRGIN MOBILE	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA
UNSELFIE	TYPHOON YOLANDA APPEAL	FUNDRAISING	BBDO GUERRERO Makati City	THE PHILIPPINES

 

OUTDOOR

Title	Advertiser	Product	Entrant / Agency	Country
GRAND PRIX
ANZ GAYTMS	ANZ	ANZ BANK	WHYBIN \ TBWA GROUP MELBOURNE	AUSTRALIA
GOLD
RICE-CODE	INAKADATE VILLAGE	INAKADATE VILLAGE	HAKUHODO Tokyo	JAPAN
SOUND OF HONDA / AYRTON SENNA 1989	HONDA MOTOR CO.	INTERNAVI	DENTSU Tokyo	JAPAN
UN / DEUX / TROIS / QUATRE / CINQ	ASIA PACIFIC BREWERIES SINGAPORE	GUINNESS	BBDO PROXIMTY SINGAPORE	SINGAPORE
CITYSCAPE 1 - 5	INFAS PUBLICATIONS, INC.	WWD JAPAN	HAKUHODO Tokyo	JAPAN
SILVER
TANGERINE / MANGO / PEAR	PERFETTI VAN MELLE	BIG BABOL	McCANN WORLDGROUP INDIA Mumbai	INDIA
A CUT ABOVE	ZHANG XIAO QUAN	ZHANG XIAO QUAN KNIFE	Y&R SHANGHAI	CHINA
BIG MAC LEGENDS - SUPERMAN / MARILYN / ALI	McDONALDS	McDONALDS	DDB Sydney	AUSTRALIA
SPEED LIMIT / NO TRUCKS / TRAFFIC LIGHT AHEAD / NO PEDESTRIANS / NO ENTRY	SHANGHAI GENERAL MOTORS	BUICK	LOWE CHINA Shanghai	CHINA
TANGERINE / MANGO / PEAR	PERFETTI VAN MELLE	BIG BABOL	McCANN WORLDGROUP INDIA Mumbai	INDIA
UN / DEUX / TROIS / QUATRE / CINQ	ASIA PACIFIC BREWERIES SINGAPORE	GUINNESS	BBDO PROXIMTY SINGAPORE	SINGAPORE
A CUT ABOVE	ZHANG XIAO QUAN	ZHANG XIAO QUAN KNIFE	Y&R SHANGHAI	CHINA
DA VINCI / VAN GOGH / WOOD / MAGRITTE	LEGO / HAMLEYS	TOY STORE	GEOMETRY GLOBAL Hong Kong / OGILVY & MATHER GROUP HONG KONG	HONG KONG
PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY	PENGUIN CHINA	AUDIOBOOKS	Y&R BEIJING	CHINA
APPLE / SHIP / HOUSE	PENGUIN CHINA	LADYBIRD BOOKS	Y&R BEIJING	CHINA
AIR-OIL	PHILIPS	PHILIPS AIR FRYER	OGILVY & MATHER SINGAPORE	SINGAPORE
PROMETHEUS / MOBY DICK / FRANKENSTEIN / DRACULA / DON QUIXOTE / ALICE / D DAY	PENGUIN CHINA	AUDIOBOOKS	Y&R BEIJING	CHINA
PLASTIC KIDS / PLASTIC GRANDMA \ PLASTIC DUDES	SM PRIME HOLDINGS INC.	SM ECO BAG	LOWE PHILIPPINES Makati City	THE PHILIPPINES
BRONZE
COKE RAINBOW BILLBOARD	COCA-COLA	COCA-COLA	OGILVY & MATHER Sydney	AUSTRALIA
CAT / BEAR / CAMEL	PREMIER TISSUES	KITCHEN TISSUES	McCANN WORLDGROUP INDIA Mumbai	INDIA
BOOBS	PACIFIC BRANDS UNDERWEAR GROUP	BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA
SOUND OF HONDA / AYRTON SENNA 1989	HONDA MOTOR CO.	INTERNAVI	DENTSU Tokyo	JAPAN
SHARK / TIGER	WWF	WWF	LEO BURNETT SYDNEY	AUSTRALIA
MINI FAN / KISS / HANDKERCHIEF	HEINZ	CHILI SAUCE	LEAGAS DELANEY SHANGHAI	CHINA
JOYSTICK VS. FOOTBALL / TABLET VS. TREE / MOBILE VS. SAND	UNILEVER	OMO	LOWE VIETNAM Ho Chi Minh City	VIETNAM
CAT / BEAR / CAMEL	PREMIER TISSUES	KITCHEN TISSUES	McCANN WORLDGROUP INDIA Mumbai	INDIA
BLISSFUL DOG / WINDBLOWN DOG / CONFUSED DOG	PANASONIC	NANOE AUTOMOTIVE TECHNOLOGY	SAATCHI & SAATCHI Sydney	AUSTRALIA
MEN / WOMEN	MIYAMOTO GLASSES SHOP	MIYAMOTO GLASSES SHOP	I&S BBDO Tokyo	JAPAN
7686C / 361C / 158C	PANTONE	PANTONE	Y&R SHANGHAI	CHINA
RHINO / SHARK / TIGER	WWF	WWF	LEO BURNETT SYDNEY	AUSTRALIA
THE BOTTLED WALKMAN	SONY NZ	RETAIL ITEM - WATERPROOF HEADPHONES LAUNCH	FCB NEW ZEALAND Auckland	NEW ZEALAND
POCKET FIRE EXTINGUISHER	CITY OF LAS PINAS	CITY OF LAS PINAS FIRE PREVENTION MONTH	DDB DM9JAYMESYFU/DIGIT Makati City	THE PHILIPPINES
REBIRTH OF SOUND	DTAC	TELECOMMUNICATION	Y&R THAILAND Bangkok	THAILAND
EFFECTIVE MICROORGANISMS CALENDAR	EMRO ASIA CO.,LTD	EM	CREATIVE JUICE \ BANGKOK	THAILAND
INVISIBLE PEOPLE	UNHCR	A REFUGEE EXHIBITION	CHEIL WORLDWIDE Seoul	SOUTH KOREA
#BRINGDOWNTHEKING	SKY TELEVISION	GAME OF THRONES SEASON 4 LAUNCH	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
THE SMART PHONE LINE	SAMSUNG NEW ZEALAND	GALAXY S4	COLENSO BBDO Auckland	NEW ZEALAND
GRANDPA'S TEETH / CAVITIES ATTACK AT NIGHT / GOOD FOOD VS. BAD FOOD	COLGATE PALMOLIVE	TOOTHPASTE	RED FUSE COMMUNICATIONS Hong Kong / Y&R MALAYSIA Kuala Lumpur	HONG KONG