Matthew Miller
Jun 24, 2015

Cannes PR: APAC agencies score four Gold Lions

CANNES - Wetsuits for Japanese salarymen, Chinese names for places in Great Britain and a shark-detecting buoy won Gold Lions in the PR category for Asia-based agencies.

'True Wetsuits'
'True Wetsuits'

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

Altogether, APAC agencies won four Gold Lions, six Silver Lions and four Bronze Lions, for a total of 14 out of the category's 79 awards.

The region took four out of the category's 17 Gold Lions.

The Gold winners were:

  • 'True Wetsuits' for Quiksilver Japan by TBWA\Hakuhodo Tokyo (entrant agency) and Material Tokyo (PR agency)
  • (Two Gold Lions) 'Great Chinese Names for Great Britain' for VisitBritain by Ogilvy Beijing (entrant agency) and Ogilvy Public Relations Beijing (PR agency)
  • 'Clever Buoy' for Optus by Fuel Communications Sydney and M&C Saatchi Sydney

A Grand Prix in the category went to MSLGROUP New York and Leo Burnett Toronto for the Always 'Like a Girl' campaign.

APAC PR WINNERS

Title Advertiser Product Entrant / Agency Country PR Agency Prize
TRUE WETSUITS QUIKSILVER JAPAN WETSUITS TBWA\
HAKUHODO Tokyo
JAPAN MATERIAL Tokyo Gold Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING  CHINA OGILVY PUBLIC RELATIONS Beijing Gold Lion
CLEVER BUOY OPTUS OPTUS NETWORK FUEL COMMUNI-CATIONS Sydney / M&C SAATCHI Sydney AUSTRALIA FUEL COMMUNI-CATIONS Sydney Gold Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING  CHINA OGILVY PUBLIC RELATIONS Beijing Gold Lion
CLEVER BUOY OPTUS OPTUS NETWORK FUEL COMMUNI-CATIONS Sydney / M&C SAATCHI Sydney AUSTRALIA FUEL COMMUNI-CATIONS Sydney Silver  Lion
STAY WITH PRIDE AIRBNB TRAVEL & ACCOMMODATION WHYBIN\TBWA GROUP SYDNEY  AUSTRALIA N2N COMMUNI-CATIONS Sydney  Silver  Lion
TRUE WETSUITS QUIKSILVER JAPAN WETSUITS TBWA\
HAKUHODO Tokyo
JAPAN MATERIAL Tokyo Silver  Lion
INSPIRING SPIRIT SCOOT AIRLINES AIRLINE SAATCHI & SAATCHI Singapore SINGAPORE SWEENEYVESTY Singapore Silver  Lion
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS CHEIL WORLDWIDE Seoul SOUTH KOREA   Silver  Lion
GREAT CHINESE NAMES FOR GREAT BRITAIN VISITBRITAIN TOURISM OGILVY BEIJING  CHINA OGILVY PUBLIC RELATIONS Beijing Silver  Lion
CALL HER NAME POLA RED B.A HAKUHODO Tokyo JAPAN CYBERCASTING & PR (CCPR) Tokyo Bronze Lion
BREATHE AGAIN XIAO ZHU AIR PURIFIER Y&R SHANGHAI  CHINA   Bronze Lion
LIFE SAVING DOT TALWAR BINDI BINDI GREY GROUP Singapore SINGAPORE   Bronze Lion
CALL HER NAME POLA RED B.A HAKUHODO Tokyo JAPAN CYBERCASTING & PR (CCPR) Tokyo Bronze Lion

 

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