Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.
Altogether, APAC agencies won four Gold Lions, six Silver Lions and four Bronze Lions, for a total of 14 out of the category's 79 awards.
The region took four out of the category's 17 Gold Lions.
The Gold winners were:
- 'True Wetsuits' for Quiksilver Japan by TBWA\Hakuhodo Tokyo (entrant agency) and Material Tokyo (PR agency)
- (Two Gold Lions) 'Great Chinese Names for Great Britain' for VisitBritain by Ogilvy Beijing (entrant agency) and Ogilvy Public Relations Beijing (PR agency)
- 'Clever Buoy' for Optus by Fuel Communications Sydney and M&C Saatchi Sydney
A Grand Prix in the category went to MSLGROUP New York and Leo Burnett Toronto for the Always 'Like a Girl' campaign.
APAC PR WINNERS
Title | Advertiser | Product | Entrant / Agency | Country | PR Agency | Prize |
TRUE WETSUITS | QUIKSILVER JAPAN | WETSUITS |
TBWA\ HAKUHODO Tokyo |
JAPAN | MATERIAL Tokyo | Gold Lion |
GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | CHINA | OGILVY PUBLIC RELATIONS Beijing | Gold Lion |
CLEVER BUOY | OPTUS | OPTUS NETWORK | FUEL COMMUNI-CATIONS Sydney / M&C SAATCHI Sydney | AUSTRALIA | FUEL COMMUNI-CATIONS Sydney | Gold Lion |
GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | CHINA | OGILVY PUBLIC RELATIONS Beijing | Gold Lion |
CLEVER BUOY | OPTUS | OPTUS NETWORK | FUEL COMMUNI-CATIONS Sydney / M&C SAATCHI Sydney | AUSTRALIA | FUEL COMMUNI-CATIONS Sydney | Silver Lion |
STAY WITH PRIDE | AIRBNB | TRAVEL & ACCOMMODATION | WHYBIN\TBWA GROUP SYDNEY | AUSTRALIA | N2N COMMUNI-CATIONS Sydney | Silver Lion |
TRUE WETSUITS | QUIKSILVER JAPAN | WETSUITS |
TBWA\ HAKUHODO Tokyo |
JAPAN | MATERIAL Tokyo | Silver Lion |
INSPIRING SPIRIT | SCOOT AIRLINES | AIRLINE | SAATCHI & SAATCHI Singapore | SINGAPORE | SWEENEYVESTY Singapore | Silver Lion |
LOOK AT ME | SAMSUNG ELECTRONICS | SAMSUNG ELECTRONICS | CHEIL WORLDWIDE Seoul | SOUTH KOREA | Silver Lion | |
GREAT CHINESE NAMES FOR GREAT BRITAIN | VISITBRITAIN | TOURISM | OGILVY BEIJING | CHINA | OGILVY PUBLIC RELATIONS Beijing | Silver Lion |
CALL HER NAME | POLA | RED B.A | HAKUHODO Tokyo | JAPAN | CYBERCASTING & PR (CCPR) Tokyo | Bronze Lion |
BREATHE AGAIN | XIAO ZHU | AIR PURIFIER | Y&R SHANGHAI | CHINA | Bronze Lion | |
LIFE SAVING DOT | TALWAR BINDI | BINDI | GREY GROUP Singapore | SINGAPORE | Bronze Lion | |
CALL HER NAME | POLA | RED B.A | HAKUHODO Tokyo | JAPAN | CYBERCASTING & PR (CCPR) Tokyo | Bronze Lion |