Emily Tan
Jun 28, 2015

CANNES: One Titanium Lion for APAC, two Gold for Branded Content & Entertainment

CANNES - Multi-award winning 'Clever Buoy' by M&C Saatchi Sydney for Optus has picked up Asia's only Titanium Lion.

CANNES: One Titanium Lion for APAC, two Gold for Branded Content & Entertainment

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

Earlier in the week, 'Clever Buoy' picked up a Gold Lion for Mobile and for Cyber

The Titanium & Integrated Grand Prix was awarded to Wieden + Kennedy New York for Re2pect on behalf of Jordan Brand, while the Titanium Grand Prix went to CP+B Boulder for 'Emoji Ordering' crafted for Dominos.

In total, 16 awards were given out in the Titanium & integrated category. 

Asia-Pacific picked up two golds for Branded Content & Entertainment. These were won by Clemenger BBDO Wellington for 'Tinnyvision' on behalf of the NZ Transport Agency; and Tokyu Agency Tokyo and NTT Advertising Tokyo for the '3-second-cooking' series. 

The region won a further three Silver Lions and a Bronze in this category out of a total of 63 awards. No Grands Prix were awarded for this category.

APAC BRANDED CONTENT & ENTERTAINMENT WINNERS

 

Title Advertiser Product Entrant / Contributing Company Country Production Company Prize
TINNYVISION NZ TRANSPORT AGENCY DRUG DRIVING CLEMENGER BBDO WELLINGTON Wellington NEW ZEALAND CURIOUS FILM Auckland Gold Lion
3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” NTT DOCOMO ADVANCED LTE NETWORK TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo JAPAN AOI PRO. Tokyo Gold Lion
NINJA HIGH SCHOOL GIRL SUNTORY BEVERAGE & FOOD C.C.LEMON HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo JAPAN   Silver Lion
SAMSUNG SLIDELINER SAMSUNG AUSTRALIA SAMSUNG CURVED TV RANGE TRAFFIK Sydney AUSTRALIA ANTONYM Sydney Silver Lion
THE EVEREADY BOOK OF PLAY ENERGIZER MALAYSIA BATTERY AND TORCHLIGHTS TBWA GROUP KUALA LUMPUR MALAYSIA RESERVOIR WORLD SDN BHD Kuala Lumpur / CANANG STUDIO Petaling Jaya Silver Lion
RADIANT RETURN PZ CUSSONS RADIANT DDB GROUP MELBOURNE AUSTRALIA EXIT FILMS Melbourne Bronze Lion

 

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