Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.
Earlier in the week, 'Clever Buoy' picked up a Gold Lion for Mobile and for Cyber.
The Titanium & Integrated Grand Prix was awarded to Wieden + Kennedy New York for Re2pect on behalf of Jordan Brand, while the Titanium Grand Prix went to CP+B Boulder for 'Emoji Ordering' crafted for Dominos.
In total, 16 awards were given out in the Titanium & integrated category.
Asia-Pacific picked up two golds for Branded Content & Entertainment. These were won by Clemenger BBDO Wellington for 'Tinnyvision' on behalf of the NZ Transport Agency; and Tokyu Agency Tokyo and NTT Advertising Tokyo for the '3-second-cooking' series.
The region won a further three Silver Lions and a Bronze in this category out of a total of 63 awards. No Grands Prix were awarded for this category.
APAC BRANDED CONTENT & ENTERTAINMENT WINNERS
Title | Advertiser | Product | Entrant / Contributing Company | Country | Production Company | Prize |
TINNYVISION | NZ TRANSPORT AGENCY | DRUG DRIVING | CLEMENGER BBDO WELLINGTON Wellington | NEW ZEALAND | CURIOUS FILM Auckland | Gold Lion |
3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING” | NTT DOCOMO | ADVANCED LTE NETWORK | TOKYU AGENCY Tokyo / NTT ADVERTISING Tokyo | JAPAN | AOI PRO. Tokyo | Gold Lion |
NINJA HIGH SCHOOL GIRL | SUNTORY BEVERAGE & FOOD | C.C.LEMON | HAKUHODO Tokyo / HAKUHODO KETTLE Tokyo | JAPAN | Silver Lion | |
SAMSUNG SLIDELINER | SAMSUNG AUSTRALIA | SAMSUNG CURVED TV RANGE | TRAFFIK Sydney | AUSTRALIA | ANTONYM Sydney | Silver Lion |
THE EVEREADY BOOK OF PLAY | ENERGIZER MALAYSIA | BATTERY AND TORCHLIGHTS | TBWA GROUP KUALA LUMPUR | MALAYSIA | RESERVOIR WORLD SDN BHD Kuala Lumpur / CANANG STUDIO Petaling Jaya | Silver Lion |
RADIANT RETURN | PZ CUSSONS | RADIANT | DDB GROUP MELBOURNE | AUSTRALIA | EXIT FILMS Melbourne | Bronze Lion |