Cannes impressions: Brain-juice injections

As one of the early birds at the Palais, I had a great start with a bottle of exclusive edition Coca-Cola to open up a week of creative happiness (see image below)! And it did inject the positive energy to a strategist's brain to take in great “out of the box” thoughts.

My favourite "juicy" session goes to three talks:

Yahoo's The New World of Online Content

This session gave the perspective and possibility of how creative content can now go straight from the studio to an audience in the blink of an eye. The mobile lifestyle and behaviour of people today has a new demand called "nugget content", according to Jack Black. Every script writer in the filming or entertainment industry can be liberated simply because they can produce their own work and turn it into a reality rather than having it locked away in a drawer and never seeing the light of day.

Coca-Cola Company's #WorkThatMatters:

An emotional journey down the memory lane of Coke's 60-year brand journey. The unchanged truth was that everything a brand does should change people's lives and evoke culture and belief.

PHD and Jane McGonigal: The Future Is A Massively Multiplayer Game

The inspiring Ted speaker once again enlightened our thoughts about gamers, not the games. And the science-backed mind blowing facts about how gaming inspires positive emotion in people. The opportunity of brands really is about tapping in to connect and provide those positive emotions with the 1 billion gamers in the world.