Cannes: Greater China receive 40 nods in first of shortlists

Expectations have been boosted by last year's unprecedented success. Combined together, creative agencies from the Greater China region took home one Grand Prix, nine silver and 11 bronze Lions.

With only half of the shortlists announced, it is still too early to make any predictions. At press time, 40 entries from the Greater China region have been shortlisted for an award - six from Beijing, twelve from Shanghai, five from Guangzhou, 15 from Hong Kong and two from Taiwan.

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Shortlisted entries from Greater China

Direct Lions

A04 Direct Response Digital: Mobile Marketing

• Hidden Sound Campaign, Zoo Records, Alternative Music Shop, Leo Burnett Hong Kong

A07 Ambient Media (Large Scale)

• Eye In The Sky, KG Scientific Automation, GPS Pet Tracking Devices, Ogilvy Shanghai China

C03 Other Consumer Products (Including Durable Goods)

• See The Love, Franz China Collection, China Collection, Ogilvy & Mather Taiwan

C07 Retail & E-Commerce, Including Restaurants

• Hidden Sound Campaign, Zoo Records, Alternative Music Shop, Leo Burnett Hong Kong

 

Promo & Activation Lions

A01 Event And Field Marketing

• See The Love, Franz China Collection, China Collection, Ogilvy & Mather Taiwan

A03 Ambient Promotion: Large Scale

• Non-Stick Pans, Supor, Non-Stick Pans, Leo Burnett Shanghai China

A05 Best Use Of Merchandising/In-Store Marketing, Including Promotional Packaging

• 70 Instant Message Packs, Vitasoy International Holdings, Drink, DDB Hong Kong

A08 Best Use Of Print Or Standard Outdoor In A Promotional Campaign

• Music Everyone, Respect Magazine, Magazine, Grey Hong Kong

B01 Fast Moving Consumer Goods

• Red Flag, The North Face, Sports Clothing, Ogilvy Shanghai China

B08 Retail And E-Commerce, Including Restaurants

• Hidden Sound Campaign, Zoo Records, Alternative Music Shop, Leo Burnett Hong Kong

 

PR Lions

A10 Corporate Communication

• Happy Birthday, China! Deppon Express, Logistics Company, CC&E Guangzhou China

 

Outdoor Lions

A10 Toiletries

• Columbus, Huggies Diaper, Ogilvy Beijing China
• Zorro, Huggies Diaper, Ogilvy Beijing China
• Snow White, Huggies Diaper, Ogilvy Beijing China

A14 Cars & Automotive Services

• Grassland Land Rover, Land Rover, Y&R Beijing China
• Mountain Land Rover, Land Rover, Y&R Beijing China
• Desert Land Rover, Land Rover, Y&R Beijing China

B03 Consumer Products: Household

• Antique, Midea, Security Camera, Ogilvy Shanghai China
• Safe, Midea, Security Camera, Ogilvy Shanghai China
• Car, Midea, Security Camera, Ogilvy Shanghai China

B05 Consumer Products: Clothing, Footwear & Accessories

• Beijing, Huawei, GPS Phone, CC&E Guangzhou China
• Shanghai, Huawei, GPS Phone, CC&E Guangzhou China

C02 Ambient: Small Scale Special Solutions

• Umbrella Bags, The Lotus Charity Society, Donation Appeal, Grey Hong Kong

C03 Ambient: Special Build

• Live Review, Timeout Magazine, Leo Burnett Hong Kong
• Knee Vigconic, Osteomaker, Chinese Medicine, Leo Burnett Hong Kong
• Arm Vigconic, Osteomaker, Chinese Medicine, Leo Burnett Hong Kong

C04 Ambient: Stunts & Live Advertising

• Trailer, Ikea, Leo Burnett Hong Kong
• Supor Non-Stick Pans, Leo Burnett Shanghai China

C05 Ambient: Transit

• Green Pedestrian Crossing, China Environmental Protection Foundation, Environmental Awareness, DDB China Group Shanghai China

 

Media Lions

A07 Best Use Of Ambient Media: Small Scale

• Umbrella Bags, The Lotus Charity Society (Hong Kong), Grey Hong Kong

C01 Fast Moving Consumer Goods

• 70 Instant Message Packs, Vitasoy International Holdings, Soya Drinks, DDB Hong Kong

C03 Clothing, Footwear & Accessories

• Red Flag, The North Face, Outdoor Gear, Ogilvy Shanghai China

 

Press Lions

A01 Savoury Foods

• Orchard Fruit, Peekaboo Organic Town, Organic Baby Food, Leo Burnett Hong Kong
• Grandma's Turkey, Dinner Organic Town Organic Baby Food, Leo Burnett Hong Kong
• Pumpkin Pie, Organic Town, Organic Baby Food, Leo Burnett Hong Kong

A07 Home Appliances & Furnishings

• Antique, Midea, Security Camera, Ogilvy Shanghai China
• Safe, Midea, Security Camera, Ogilvy Shanghai China
• Car, Midea, Security Camera, Ogilvy Shanghai China

A15 Home Electronics & Audio-Visual

• Hong Kong, Huawei, GPS Phone, CC&E Guangzhou China
• Shanghai, Huawei, GPS Phone, CC&E Guangzhou China