Matthew Miller
Jun 23, 2015

Cannes Direct: Asia-Pacific's paltry showing

CANNES - Agencies across Asia-Pacific managed to win just six Bronze Lions in the Direct category Monday night at Cannes Lions 2015.

Innocean's 'Message to space' for Hyundai
Innocean's 'Message to space' for Hyundai

Follow Campaign Asia-Pacific's Cannes coverage at campaignasia.com/cannes2015 and coverage by the entire Campaign global team at cannes.campaignlive.co.uk.

Asia's agencies won just six Bronze Lions among a total of 83 awards given out.

The jury awarded a Grand Prix to 'Interception' by Grey New York on behalf of Volvo.

APAC DIRECT WINNERS

Title Advertiser Product Entrant / Agency Country Prize 
$HRED BNZ HOME LOAN COLENSO BBDO Auckland NEW ZEALAND Bronze Lion
K9FM MARS PEDIGREE COLENSO BBDO Auckland / CLEMENGER BBDO MELBOURNE  NEW ZEALAND Bronze Lion
DONATION POSTERS PUBLIC TRANSPORT VICTORIA CHARITY GPY&R Melbourne AUSTRALIA Bronze Lion
4G4GOOD STARHUB 4G DDB GROUP SINGAPORE  SINGAPORE Bronze Lion
A MESSAGE TO SPACE HYUNDAI MOTOR COMPANY BRAND CAMPAIGN INNOCEAN WORLDWIDE Seoul SOUTH KOREA Bronze Lion
$HRED BNZ HOME LOAN COLENSO BBDO Auckland NEW ZEALAND Bronze Lion

 

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