Staff Reporters
May 29, 2018

Cannes contenders: 'What matters is inside' by J. Walter Thompson Pakistan

The first in a series for Shell, this ad shows the journey of a hardened trucker, his story below the surface and the human hidden behind these layers.

We asked creative leaders from across the region choose the work they expect or hope to see winning at Cannes Lions this year. See all this year's Cannes contenders.

Contender What Matters Is Inside 
Agency J. Walter Thompson Pakistan
Client Shell

Nominated by

...

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