David Tiltman
Jun 18, 2010

Can Apple make mobile ads work?

The company is making its first foray into advertising with the launch of iAd. The platform has the potential to raise mobile marketing’s game, but there are also some drawbacks.

Steve Jobs thinks mobile advertising sucks. That was his message at the start of April, when he unveiled the latest operating system for the company's wildly popular iPhone. His goal is to make it suck a bit less, and to this end he revealed a new mobile ad platform for iPhone, iPad and iPod Touch devices. Predictably, it has been christened iAd.

The announcement, which marked Apple's entry into the world of advertising, worked the US tech blogs...

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