Gurjit Degun
Jan 11, 2018

Campbell's soup aims to warm up Hong Kong

Campbell's Soup has rolled out a soup truck during Hong Kong's cold spell to raise money for charity and boost brand awareness.

Campbell's soup aims to warm up Hong Kong

Visitors will be able to customise their own Campbell's Soup tin as part of the brand’s "Soup your style" campaign.

The truck is offering six different flavours of soup to encourage people to warm up with the dish in the cold weather. 

All funds will be donated to Food Angel, which turns food that would be thrown out into hot meals to serve to those who need it most.

The activation is running until 12 January.

Source:
Campaign UK

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